Question
I need help to answer the questions and summarize the case: Case 11.1, Global Automakers Target Low-Income Countries. Discussion Questions 11-9. What is the key
I need help to answer the questions and summarize the case:
Case 11.1, Global Automakers Target Low-Income Countries.
Discussion Questions
11-9. What is the key to the Logan's low price?
11-10. Do you think Tata will be able to save the Nano? Which steps should the company take?
11-11. Assess Carlos Ghosn's plans to revive the Datsun nameplate in India. Can a car that sells for $3,000 generate a profit for the parent company?
11-12. Low-cost cars such as the Nano and Datsun lack the multilayered safety and quality features required by regulators in high-income markets. Is it appropriate to create "bare-bones" cars with fewer safety features for emerging markets?
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