I need help to answer these questions.

* George decided to open a health club. His girlfriend Lydia, a marketing manager at a small company, tried to convince him to do some marketing research, but he said, "I know what I don't like about health clubs; that's all the information I need. Besides, I can't afford an expensive research project." He opened the club in a shopping center about 15 miles from his home. Six months later, his club had very few members and he was running out of cash. List some key types of primary and secondary data George could have collected before opening his club that might have helped him be more successful, keeping in mind his limited budget.

* In 2005, a new federal law allowed consumers once-a-year free access to their credit reports. Many consumers who accessed their credit reports were surprised by the amount of information collected. What can marketers and marketing researchers do to minimize consumers' privacy fears?

* Imagine you graduate with a marketing degree and are hired by the marketing department of a large consumer products company. You are initially given a two-week training program, which is an overview of what the marketing department does. What will your training program cover?

* How do airlines and movie theaters overcome the perishability of their services?

* How does the exchange of ideas provide value, and what is the role of marketing in this process? Explain this using the example in the text of groups marketing bicycle helmets, or choose your own scenario.

* You are employed by a marketing firm that needs to become more value driven. How is this accomplished?

* The text describes Southwest Airlines, which operates in a competitive market but successfully differentiates itself from the competition. This gives Southwest a sustainable competitive advantage. What is a sustainable competitive advantage? Describe an example of a product or business you have encountered that has developed a sustainable competitive advantage. Why is that product's or firm's advantage sustainable?

* Jean-Pierre is a wine distributor in the United States representing primarily European vintners (wine producers). He knows his potential market is every wine drinker in the United States, but he has limited resources to market his products. Using the ideas presented in the text, what should Jean-Pierre do as first step when developing his marketing plan?

* McDonald's introduced its Favorites Under 400 Calories menu, attempting to change consumers' negative views of McDonald's as a seller of unhealthy food. It would like to survey customers to see if attitudes are changing, but it would like to collect some qualitative data first. Suggest two approachesone offline, and one onlinethat McDonald's could use to collect qualitative data before designing a survey

-How is the balance of ethnicities in the U.S. population changing, and what implications does this have for marketers?

-Every year Pam reassesses the economic situation in the target markets her company serves. What factors will Pam likely assess?

She will likely assess changes in inflation, foreign currency fluctuations, and interest rates.

* In what type of research situations would marketing researchers use in-depth interviews?

* How can developing a questionnaire be part art and part science?

* Describe the buying power and characteristics of the Hispanic consumer.

* Suppose that your university creates a position for vice president of marketing and promotes your professor to the position. What activities will the new vice president of marketing probably be involved in? Be specific.

* An Uncle Ben's box of rice has a symbol stating that the packaging is made from 100 percent recycled material and encourages consumers to recycle. Identify the social trend being addressed by Uncle Ben's.

* What is the difference between a service standard of "be nice to customers" as compared to a service standard of "greet every customer, and if possible by name"?

* Every summer, university administrators attempt to estimate how many students will show up in the fall. When August arrives, they hire part-time instructors and reassign faculty to teach the courses students want. In the spring, administrators often go on a retreat to consider how to do things differently next year. What phase of the strategic planning process do they engage in during each of the three seasons (summer, fall, and spring)?

* International marketers new to the United States often struggle to define American culture. What would these international marketers need to study in order to define the term and what would they be likely to learn?

* If your manager asked you to review invoice data for the last six months to look for any trends or changes, what kind of marketing research activity would you be engaged in? List and fully define the process.