I need help turning what Ive done so far into a marketing plan, I am overwhelmed trying to figure this out and am running out of time. I need to follow the outline below and write under each topic heading. I just need enough to do it myself because I am getting confused at how to work this all together and my job is requiring me to take more time than we were expecting this week. It is continuing from this Executive Summary for context:

Elevator Pitch

Have you ever tried buying organic food and have it be so expensive that you just cant afford it? I am the co-owner of a new organic grocery store that has partnered with local farms. We offer high-quality organic foods at affordable prices. We at Greens Organic Grocery challenge you to find a better price for the same quality.

Executive Summary: Green's Organic Groceries - Making Affordable Organic Food Accessible

Green's Organic Groceries is on a mission to make high-quality organic food affordable for our community. With a focus on quality, affordability, community engagement, and sustainability, our grocery store is set to revolutionize the way people access organic products.

Affordability Meets Quality Organic food is often associated with premium prices, making it inaccessible to many. Green's Organic Groceries breaks this stereotype by offering organic staples at a fraction of the cost. For essentials like eggs, our prices are up to 61% lower, milk 94% less, and apples 49% cheaper compared to competitors. We've achieved this by forming strategic partnerships with local farmers, dairies, and ranches.

Supporting Local Agriculture We are deeply committed to supporting local agriculture and integrating ourselves into the community. Our approach is to identify potential organic produce candidates from local farms and offer them mutually beneficial partnerships. These partnerships include ongoing training and professional assistance from Green's Organic Groceries. Even small acreages can become thriving organic farms under our guidance. We aim to create a sustainable ecosystem where both farmers and consumers benefit, thus maintaining a younger population within our community.

Nurturing Farming Excellence For the first two years, our partner farmers receive professional assistance to improve their organic produce. Our continuous evaluation and support system ensures a consistent supply of high-quality organic food. We seek out additional farms every two years, fostering growth and diversity among our suppliers. At the end of a five-year contract, our partner farmers have three options: renew the contract, end the partnership, or opt for an extended contract with increased financial assistance for land development.

Community Engagement We understand the importance of community involvement. Green's Organic Groceries hosts two cooking competitions annually, showcasing products from our store while providing a platform for local chefs to shine. We offer booth spaces to our partner farmers to promote their products during these events. Additionally, we collaborate with local food kitchens and charities to provide meals for the homeless once a month, emphasizing our commitment to community welfare. Moreover, we offer scholarships to students pursuing careers in organic farming, furthering our dedication to sustainable farming practices.

In summary, Green's Organic Groceries is not just a grocery store; it's a movement aimed at revolutionizing access to affordable, high-quality organic food, supporting local agriculture, and fostering community engagement. We invite you to join us in this exciting journey toward a healthier, more sustainable future, where everyone can enjoy the benefits of organic food without breaking the bank. Green's Organic Groceries: Affordable, Organic, and for the Community.

OUTLINE

1. Table of contents
2. Executive summary
3. Company description, vision, background
4. Product/service and Industry
   1. Product/service description
   2. Value proposition
   3. Industry description
5. 5. Marketing analysis
   1. Market and target customer
   2. Competition and competitive advantage
   3. Marketing strategy
      1. Overall strategy
      2. Pricing strategy
      3. Promotion strategy
      4. Place/distribution strategy
   4. Competitive plan (reaction to competitors)
   5. R&D growth plan or next steps
6. Marketing budget and projections
7. Evaluation and control
8. Appendixes