Question
I need help using ratio analysis to evaluate the current and past performance of McDonalds and to assess its sustainability from an independent investor perspective.
I need help using ratio analysis to evaluate the current and past performance of McDonalds and to assess its sustainability from an independent investor perspective. I need help comparing McDonalds to an industry average and at least one peer in the same industry. There should be at least two ratios here for company (for two years), competitor (for two years) and industry (may only be for one year). Using that information I need to be able to explain why one would invest in this company versus other investing options. Detailing the other investing options and the reasoning as to which alternative could be chosen and why.
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