Question
I need help with an assignment. I sick and not able to leave the house at the moment. Go to a store and observe. Observation
I need help with an assignment. I sick and not able to leave the house at the moment.
Go to a store and observe. Observation is a well-established method of real-world research. Pick one product line to observe and observe by brand name, like Coke, Pepsi and Store name brand, or in coffee, you get Starbucks, Dunkin or store brand. In particular, look for:
- product prices,
- product packaging (design, colors, logos, etc.); and,
- Product shelve placement relative to other similar products.
Based on what you observe, can you identify:
- Which products/brand names compete most closely with each other? Are they placed close to each other on the shelves or far apart?
- Which products/brand names are aimed at cost-conscious consumers? Where are these on the store shelves for grocery stores?
- Which are aimed at higher-end consumers? Where are these on the store shelves for grocery stores?
- Which products/brand names have a narrower market and command brand loyalty? This one could be tricky to figure out.
Share what you find.
- What do you think you have learned from this activity?
- What have you learned about monopolistic competition?
In your search, refer to two key concepts, namely, DOMINANT STRATEGY and PRICE DISCRIMINATION, and explain why you think they are relevant to the topic.
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