Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

I need help with an important BUSINESS PLAN here is the business that I'm working on its called Synergy MD It basically a Electronic Health

image text in transcribed

I need help with an important BUSINESS PLAN here is the business that I'm working on its called "Synergy MD" It basically a "Electronic Health Record" for patient that would be web based. I submitted my document that you can read that gives you help to build aMARKETING & SALES for me only.! using the information that I provided you with. Please use this information to help me and you build me a business plan based on the information I provided to you below. Here is the business plan in which I need the whole page flied based on what I showed you please at least send me 2-3 pages I will increase tip and pay

image text in transcribed Synergy MD Taking your Business from Paper to Electronic Founded By Joseph Giglio, Leonel Sosa, Shama Barrett, Jonathan Itskov, Tara Thomas THE MARKET Market Segments Paperwork should never minimize the time that could be spend caring for patients. Synergy MD will allow for just that, our business will give you the opportunity to streamline your business while focusing on what matters the most caring for your patients. Synergy MD will help to transform your business so that it is more efficient by giving you the ability to view your patients records at the click of a button, no more time will be wasted in gaining access to patient records. Our system will help with scheduling, reduction in medical error, improved safety and overall administrative efficiency and work flow of your business. There will be no more bulky paper records to store or retrieve. There will be fewer prescription error due to our e-prescribing, easier retrieval of labs, x-ray results which allow you to track and auto correct any prescription errors entered. The System will safe your business a huge amount on medical storage for files and allow your business to thrive and grow at the same time. Our customers are Migratory; Recreatinal home owners June to October. Our average customers range from 22-56. We specializes in technology based Pharmaceutical services. We Utilizes an advanced relational database. We have core customer base that is rapidly ageing . Core population has more health issues and a greater need for pharmacy services. We require better inventory control to assure that we have a constant supply of medications. . Patients believe that EHRs have far greater impact and usefulness for both themselves and their doctors than paper record systems. XX Eighty percent of adults in the United States with a main doctor said that their doctors use an EHR system (up from 64 percent in 2011). XX Between 85-96 percent of all patients said that the EHR was useful in various aspects of care delivery, while by comparison, only 57-68 percent saw paper records as useful. XX When asking consumers about the impact of their doctors' record systems on the doctor and on the patient personally, patients rated the helpfulness to their physicians much higher on several elements than the helpfulness to themselves. XX Of patients with EHR systems, 70-80 percent rated those systems positively as helping doctors and their staffs provide these vital services. By contrast, only 39-55 percent of patients in paper-record systems rated those as helpful to doctors and staff. XX EHR patients were more likely than paper-record patients to state that their record system helped them personally for various purposes (64 percent to 35 percent, compared with 43 percent to 31 percent). XX Although patients continued to find EHRs far more useful than paper-record systems in 2014, paper-record patients did view those systems somewhat more positively in 2014 than in 2011. For example, 34 percent of patients with paper-record systems said that the record system had a positive impact on their quality of care, compared with 26 percent in 2011. XX Over one-quarter (26 percent) of patients stated that it would be very valuable to them if their physicians switched from paper records to EHRs. 2. The numbers of patients with online access to the information in their providers' EHRs have nearly doubled. Half (50 percent) of patients now have online access to their health information, and those who do see even greater value in EHRs. XX Online access to EHRs has increased since 2011 from just over a quarter (26 percent) to half (50 percent) in 2014. XX Those with online access overwhelmingly make use of this capability: 86 percent use it at least once per year, and more than half (55 percent) use online access three or more times per year. XX The more frequently individuals access their health information online, the more they report that it motivates them to do something to improve their health. A dramatic 71 percent of those using online access three or more times per year report this, compared with 39 percent of those who used online access less often. XX Administrative or \"convenience\" features (such as online scheduling and medication refill requests) were rated highly by patients. EHRs were rated 31 percentage points higher than paper in scheduling or changing appointments. EHR patients were also more likely than paper-record patients to report that EHR systems help them personally a great deal or a lot in avoiding repeatedly filling out forms (64 percent, compared with 43 percent). 4 NATIONAL PARTNERSHIP FOR WOMEN & FAMILIES | REPORT | ENGAGING PATIENTS AND FAMILIES: HOW CONSUMERS VALUE AND USE HEALTH IT 3. Patients and consumers want even more robust functionality and features of online access than are available today. In addition to online access to health information, many patients expressed a desire for easy, electronic methods to communicate with doctors as well as tools that help patients manage their own health, or the care of a loved one. There is work to be done to improve the experience and functionality of online access for patients and providers. XX A majority (56 percent) of patients reported that they want the ability to email their providers. XX Strong majorities also wanted the ability to review treatment plans (56 percent), doctors' notes (58 percent) and test results (75 percent), as well as to schedule appointments (64 percent) and submit medication refill requests (59 percent). XX One of the lowest-rated elements for EHR features was tracking progress toward individual health goals, a new facet we explored in 2014. Although half of patients overall (50 percent) reported that they set or track goals for their health all or most of the time, when asked about features available through online access, patients whose doctors have EHRs were least likely to have such a feature (42 percent). 4. All patients, regardless of record type, see the value of EHR systems with respect to privacy. While people continue to be concerned about the safety of their health information, those concerns are increasingly seen in the fuller context of the benefit of EHRs. We found that the more patients experience the benefits of EHRs, the more they trust providers to protect their privacy; and the more they trust that their privacy is protected, the more they use and benefit from EHRs. However, more work needs to be done to educate consumers about how their information is collected, used and protected. XX Compared with 2011, patients in 2014 are more likely to believe that EHRs are useful in giving patients more control over how personal medical information is used, earning the trust of patients in the way their medical information is being handled, complying with privacy and confidentiality laws, and giving patients confidence that their information is safe. XX Online access is a key strategy for improving patient trust in EHRs. Patients with online access to their health information trust their provider significantly more than patients with EHRs, but without online access (77 percent, compared with 67 percent). XX High numbers of both EHR and paper-record patients stated that it was important to them to know how their information was being collected and used (88 percent of EHR patients and 82 percent of paper-record), but less than 60 percent stated that their doctors and staff did a good job of explaining how their information is used (55 percent and 51 percent, respectively, reporting \"well\" or \"very well\" explained). In 2007, only 17% of physicians used basic EHRs, according to the Centers for Disease Control and Prevention. Now about 70% of physicians are using one of the hundreds EHR systems currently on the market. Government incentives for EHR usage in 2009 caused a race in the healthcare information technology community to develop and market the next big EHR system. \"Patients and providers are expecting uptotheminute access to healthcare data and the government is interested in leveraging this data to improve patient outcomes and to encourage better communication across the healthcare spectrum. EHR has moved from being a simple concept of a computergenerated text file replacing handwritten chart data to a complex ecosystem of clinical data, patient education, and patient engagement tools which will increasingly require crossplatform interoperability.\" A big shift in the EHR industry will be from serverbased systems that require hardware or software to be installed on office computers to web and cloudbased systems that can be available in the office or on mobile devices. According to the Practice Profitability Index released in May 2013 by Care Cloud and Quantia MD, more than 40% of physicians say they will be implementing new EHR systems in 2014. Half of the physicians surveyed want to improve operational performance in billings and collection, while 31% want to improve their technology overall. Physicians are facing pressures to adopt and use EHRs to comply with various healthcare reform efforts and demonstrate Meaningful Use. It's clear there is a growing number of providers and groups that signed up for their first EHR in haste and are now entering the market again, wiser about what they need in a clinical system. The other benefits to an EHR Implementation include poor penmanship of physicians, paper can be expensive to store and transport, easy to destroy e.g. fires, flood, ink disappears after time and would be gone forever. Paper doesn't give you enough room to write as and is not environmentally friendly. Below is a list of pertinent information that were missing from paper charts. The Product or Services A fully featured E.H.R. system that allows for the transition of a medical office from paper dependency to a more organized and secure computer system. Founded in 2007 our company has been revolutionizing medical facilities since its inception. We make it possible for an office to convert all paper documents into a computerized system as well as the ability to add new documents directly into the system as well. This allows a facility to make use of the paperwork they already have as well as organize it efficiently along with any new files. Our software can either be downloaded directly from our website, o packaged in a variety of bundles. The suite we recommend would vary on the type of facility we are servicing, with some including all of our software's, while other may not need the full package. We have scheduling, note taking, e-prescribing, and medical history apps that work as long as an internet connection is handy. Technology harnessed by the cloud allows us to constantly improve our software by pushing updates to all of our clients as soon as they are ready. This minimizes any security issues that could occur and ensures that our users are always up to date with the newest, most efficient, and especially most secures software. We have also figured out a great system of setting up reminders for doctors so that none of their credentials can expire without ample reminders from the E.H.R. system. One of the software programs that NextGen Healthcare Information Systems offers is the Ambulatory Electronic Health Record. NextGen claims that this software is easy to use, it is intelligent and integrated. The Ambulatory system supports the individual physician workflow. It is specifically designed for physicians, which NextGen uses physicians to help design, to make the software simple, smart and this allows the physicians to practice medicine without worries. The software is also ICD-10 and MU2 ready to use[ CITATION Nex142 \\l 1033 ]. NextGen Healthcare Information Systems Ambulatory Electronic Health Record is a role based system with the workflow that will help increase your efficiency and also reduce the administrative liability so it will let the physicians more time to care for their patients. They software also uses the ICD-9 / ICD-10 diagnosis search tool. It is user friendly with a drip and drag function for searching to make the entry more efficient. Since the NextGen Ambulatory EHR is already set up for the ICD-10 conversion, it has the tools already needed when the ICD-9 codes are ready to convert[ CITATION Nex142 \\l 1033 ]. It is common that healthcare facilities are concerned when they are implementing a new electronic health record software. NextGen takes the worries out when the software will show how they slow the process of loss revenue for the facility. The tools that the NextGen Ambulatory EHR system will increase productivity and efficiency for the facility. The NextGen Ambulatory EHR and Practice Management system is fully integrated so the workflow is fast and simple [ CITATION Nex141 \\l 1033 ]. There are three benefits of having the NextGen Ambulatory EHR system. One of the benefits is that their tools will enable you to concentrate on improving care for the patients while documenting the necessary patient information. A second benefit is that the workflow speed will increase for time cost and savings. The third benefit is that the software will simplify the data collection to make it easier to meet the requirements needed and to improve patient care [ CITATION Nex141 \\l 1033 ]. Each medical facility has definite needs. NextGen Healthcare can make all of the software can make parallel to your process. If the facility has specific requirements that are not a part of the software's mainstream of framework, they offer expert technicians that can help meet your needs. The specific needs can be customized reporting for specific enterprise, appointment, and financial reporting needs. They can also provide customize programming outside of the current application which will offer supplementary functionality. There is government reporting to make sure that the federal and state specific reporting requirements, which include annual updates and maintenance. One of the most important that is offered is training. This is designed to teach your facilities IT staff to provide their own custom demands and to manage the facilities systems back end for added control [ CITATION Nex14 \\l 1033 ]. The ways that NextGen Ambulatory EHR system is different from the other software programs that are out there are that there is no interfaces are needed to help reduce the cost of the system and reduces the maintenance. Another way that NextGen is different is that the productivity tools are fully incorporated with the EHR Practice Management systems so the facilities workflow is simple and easy to use [ CITATION Nex141 \\l 1033 ]. NextGen Healthcare Information systems also offers several different options for the healthcare facilities. One of the product tools offered is the NextGen Mobil Application for your iPhone or Android smartphone. This application offers faster connection for patient response for better care, which makes the patient happier. It can also accelerate the Return on Investment (ROI) to capture the point of service cash flow. Another feature this application offers is that it will streamline the clinical and financial workflows with menus that you can customize. The application will also increase the clinical and practice management results to get up to the second updates. It also improves the patient satisfaction [ CITATION Nex14 \\l 1033 ]. Another tool that NextGen Healthcare offers is the NextPen Solutions. NextPen Solutions captures the information and it turns it into a structured data transcription and turns it into a chronicle text, and streams the data into the precise fields in your NextGen Ambulatory EHR. NextGen also offers the NextGen Document Manager. This will manage and give you access to all of your images and documents quickly from an united, central data storehouse. They also offer e-Perscribing. This will save the physician's time by being able to prescribe medications electronically and sending them directly to the pharmacy and to process refills quicker [ CITATION Nex141 \\l 1033 ]. Disadvantages are low when using the NextGen Ambulatory EHR software. With the comparison to the other software packages on the market, one of the processes that is not supported with the NextGen is their specialty. They do not sell the product in as many areas of the country as the other companies do, as seen on the attachment. NextGen's RCM Services provide billing and collections to basically take care of themselves, which allows the facility to increase their revenue by creating operational efficiencies and improving cash flow, which will enable the providers to practice more medicine. This service provides optimal revenue cycle results, it decreases the days that the claims and denials are in A/R, it will eliminate the facility's compliance problems and it allows the facility to focus more on the care of the patients, and not worry about the daily billing and collecting functions. One of the most asked question in this area is, \"Will the patients lose their privacy due to the digitization of medical records?\" There are two views on this. One is yes, the loss of privacy has had a negative impression on patient care, because the required precautions have not been ratified by the healthcare industry. Another view point on this would be no, because the loss of privacy is being minimized by the new legislation, and this will make advances in patient care because of the electronic medical records [ CITATION Tulle \\l 1033 ] Most patients were and still are uncomfortable with having access to their personal medical records. In today's day, identity theft is more common than in the past, and with technology experts that can hack into even the tightest security system, personal information can be compromised. There are patients that are good with having the medical records digitalized because if a physician's office can access hospital information that they are affiliated to, it makes it easier for physicians in both the hospitals and doctor's office to gain access to information that might help. The emergency room doctor can access the patient's records from the physician to be able to diagnose any medical issues faster. After an emergency room visit, the physician's office can obtain the records from the hospital, such as x-rays, lab work, or any test that was given in the emergency room. In the past, with these records on paper, it made it difficult to make diagnosis without delays, having the records digitalized, access is faster and the proper medical care can be given on a more timely fashion. Distribution Since 2007 as mentioned Synergy MD has been offering our software online, as well as part of a physical package. We also offer full-service installation that would include heading up a project to set up your facility from scratch. For a fee (dependent on the size of the facility and amount of work stations involved). This full-service install would include the facilities choice of hardware as well as full installation and training if needed. We sell through most online retailers with whom we have great working relationships. Currently we do most online sales through the likes of Amazon.com and Newegg.com who have quickly become are two strongest sales relationships. In the past we had offered additional services dealing with interoffice communication and operations but have since decided to shift our focus on developing the best E.H.R. option available on the market. Since re-focusing our resources to focus on our marquee product we have seen sales rise steadily every year and have received positive feedback from our clients. PLEASE FOLLOW THE EXACT STEPS FOR MARKETING & SALES Business Plan Outline Make sure to include all major headings in your proposed business plan. Some of the subheading may not apply to your business. 1.0 Marketing & Sales 1.1 Marketing objectives 1.2 Target market 1.3 Value Proposition and Positioning 1.4 Pricing strategy 1.5 Distribution strategy 1.6 Promotion/IMC strategy 1.7 Sales Forecast (use a chart to show sales forecast first 36 months)

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

International Financial Reporting A Practical Guide

Authors: Alan Melville

6th edition

1292200743, 1292200766, 9781292200767, 978-1292200743

More Books

Students also viewed these Finance questions

Question

What is substance intoxication and withdrawal?

Answered: 1 week ago

Question

Discuss brief psychodynamic psychotherapy approaches.

Answered: 1 week ago