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I need help with answer 2 and 6 please 1) Summarize the target market of your car brand in terms of demographics (income, occupation, etc.)

I need help with answer 2 and 6 please 1) Summarize the target market of your car brand in terms of demographics (income, occupation, etc.) and psychographics. (0.5 point) The database, Simmons Insights The target audience for Toyota cars are individuals who are aged between thirty to fifty years. These audiences belong to the moderate income earners who seek better cars that are affordable and Toyota easily offers that. A combination of demographic and psychographics approaches are utilized to examine and comprehend the various consumer segments. 2. Which targeting method (undifferentiated, differentiated, concentrated, etc.) does your car brand use? Fully explain and justify your conclusion. [To answer this question, you need to look at its product portfolio to see if it does market segmentation and markets to varied segments.] Toyota uses a differentiated target method. Through this approach, the automobile company is able to identify a few market segments that demonstrate potentials of offering higher return margins. The company therefore customizes the promotion contents that are specific to these groups. In essence, this is the most appropriate target method for Toyota in the automobile industry. 3) Summarize the car brand's positioning strategy. Your positioning statement should follow this format: Our brand is different from our competitors for our customers because _________________. [Here you need to look at its marketing communication materials, such as advertisements, and investigate its primary selling point.] Our brand is different from our competitors for our customers because our mission is to achieve challenging objectives through the involvement of effort and desire of the individuals. Our vision is to guide the future of the automobile industry and improve the lifestyles of the societies worldwide by offering safer and affordable means of transportation. Toyota is for the people who want quality and durable cars at affordable prices. 4). List the car brand's major product lines, offerings under each line, and explain its line extension strategies; (1 point) Toyota Lexus brand is a line extension for the Toyota brand for customers seeking luxury. Toyota Corolla is the line extension targeting consumers seeking durable and affordable cars. Toyota TX is a line extension for customers seeking executive automobiles. Toyota Rav4 brand is a line extension for Toyota brand for customers+23+ seeking comfort in a suv. 5) Which of the brand development strategies (co-branding, licensing, brand extensions) does the brand use? [It uses almost all of them, so be complete in your analysis]. Toyota adopted a brand extension for its development approach. Toyota uses brand extension in the modification of its parts. This strategy enables the company to strengthen its core markets while assessing micro categories and submarkets. Therefore, brand extension is the best approach for Toyota. 6) At which stage of the product life cycle are its major product lines?Fully explain and support your conclusion. (0.5 point) Major product lines are at the growth stage of the product life cycle. The stage is attributed with increased demands and aggressive production. Expansion is also viable in this stage. Explanation: C. (2021a, October 1).Toyota Marketing Strategy. AVADA Commerce. https://avada.io/resources/toyota-marketing-strategy.html#toyota-core-marketing-strategies--campaigns D. (2021b, July 2).Toyota Checks all the Boxes With Their New Brand Extension: Corolla Cross. Brandsymbol. https://brandsymbol.com/toyota-smart-new-brand-extension-strategy-corolla-cross/ F. (2021c, February 4).Updates, Insights, and News from FutureLearn | Online Learning for You. FutureLearn. https://www.futurelearn.com/info/courses/3-pillars-of-successful-marketing-segmentation-targeting-and-positioning/0/steps/178899 Jellettablog, V. A. P. B. (2018, July 25).Toyota brand differentiation and positioning. Julietta. https://jellettablog.wordpress.com/2018/07/24/toyota-brand-differentiation-and-posisioning/ Schmidt, C. (2021, June 14).The value of clarity: Brand positioning statement examples for your consideration. Canto. https://www.canto.com/blog/brand-positioning-statement-examples/

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