I need help with argument and conclusion for this article

Between the years 1940 and 1945, eighteen million American women were in the

workforce. Over 6 million took jobs in the labor force for the first time. Three fourths of these women were married. This more than doubled the female workforce in the U.S. and its implication stood in stark contrast to that of the WWI influx when only 5% of America's women who went to work were holding a job for the first time. (Weiner,

1985).Selling women on the idea of entering the labor force was a large part of the U.S.

strategy for winning the war. A large part of this strategy was the development of a strong government-made mass media campaign to both to encourage and to empower women to venture into these new roles.At the outset of WWII, the U.S. was a highly industrialized nation that was still recovering from the effects of a great worldwide economic depression. During the Depression, severe unemployment caused society to strongly denounce dual income households.

In addition, the appropriateness of women working was still an issue that was highly controversial to most Americans, while the roles of mother and housewife were glorified. (Rupp, 1978).Not long before the attack on Pearl Harbor, the September 22nd, 1941 issue of Life Magazine paid tribute to the American Homemaker with an eight-page spread entitled, "Occupation: Housewife." The article profiled the duties o f thirty-two-year-old Illinois housewife Jane Amberg, a stay-at-home mother o f three. The article concluded:

In the movies, in fiction and advertising in women's magazines, the modem U.S. housewife it portrayed as the sort of woman who keeps her figure, her husband, her makeup and her humor no matter how tough the going. One effect of this constant propaganda is that millions of U.S. women are doing just that.

(Life Magazine, September 22, 1941, p. 79). Advertisers understood that they needed to get involved at this high level in order to continue to gamer and maintain lucrative accounts in an economy where production of consumer goods would quickly be converted to war production.

raditionally assign distinct roles to men and women, and these roles tend to change slowly. However, American society needed to reassign many of its gender-specific roles rapidly in response to wartime demands. To make this massive social change acceptable, the U.S. government had to quickly reinvent the media portrayal of women and publicize the call to action.

In August o f 1942, in one o f the earliest meaningful steps in recognizing the need for mobilizing American women, the Women's Advisory Committee was created. (Rupp, 1978).However, American women's response to this industrial call was not immediate. In addition to being treated differently at work, women had been traditionally paid less than men, and these inequalities affected their desire to work. (Weatherford, 1990).

It was necessary for the U.S. government to convincingly present American women with an encouraging picture of the labor force.

In order to discourage radical social changes, much attention was focused on the ways in which women remained feminine in their new roles. In some cases, this served as a morale builder for women, but in other cases, it was a form of male pressure to ensure that women did not develop self-concepts that would empower them too much. (Kessler-Harris, 1982).