Question
I need help with my marketing analytics class with the Infiniti G20 case analysis using MEXL software. Has anyone worked on this case? I need
I need help with my marketing analytics class with the Infiniti G20 case analysis using MEXL software. Has anyone worked on this case? I need help ASAP!! I am unable to attached a document with the data to answer the 10 questions but the questions are:
Compare and contrast the input data for cluster analysis, choice models, and positioning analysis. Should you use a two-dimensional or a three-dimensional map? Please justify your choice.Here are some pointers -Produce 2-D and 3-D maps. Compare the diagnostics. -Also think about the differences in the strategic implications of the two maps. Which dimension was not picked up in the 2-D map? Is that important? For instance, if price is an important factor for consumers and is not being picked up in the 2-D map, then we should use the 3-D map. Run the analysis using either 2-D or 3D using the vector preference model. Use the information in case and the model output to answer the following questions. Name the two (or, three) dimensions underlying the perceptual maps that you generated. Which attributes are most important in influencing preference for these cars in the three segments (S1, S2 and S3) shown on these maps? On the basis of your analysis, name the segments. Describe the marketing program you would use to target the chosen segment(s). Which segment would you target for the Infiniti G20 and why? Describe the marketing program you would use to target the chosen segment(s). IF YOU WERE TO REPOSITION INFINITY G20: Where would you reposition the Infiniti G20? Why? What would be the expected change in outcome (MS)? How does the segmentation scheme in this case differ from those you have encountered before?
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