I need help with Question B

2 Analysis of an advertisement You should yourself choose an advertisement (printed) as a base for your analysis. The advertisement should be analysed based on the following questions from chapters 2,3 and 4 in the book Consumer Behaviour. Question A: In chapter two we learn about the concepts exposure, attention and perception. We want you to explain, based on the advertisement a. the use and perception of colours b. ambiguity and participation In the analysis, you should connect to theoretical arguments in the book and comment on how efficient the marketer has used the concepts above in the advertisement. Be clear with your references! The answer should be about one A4-page (250-500 words) Question B: In chapter three the concepts learning and attitudes are described. The first part is about learning and how a marketer can secure that consumers remember the offer correctly. Learning is here connoted to perception. We want you to look at the advertisement and explain if it applies / or not a. b. c. classical conditioning (associationist learning) operant conditioning (instrumental learning) We also want to know your attitude to the advertisement and the product (good/service) being offered. Discussed from Katz functional approach to attitudes (p.114-115 in the book) Your answers should have a detailed explanation to your conclusions. We want to see clear connections to the course literature. But also, think about that You are a consumer and Your learning and Your attitude depends on earlier experiences of the product being presented. What is the right or wrong answer? The answer should be about one A4-page (250-500 words) Question C: In chapter 4 the concepts action and post-purchase behaviour are explained. Here we want you Compare the FCB-grid (page 148 in the book) and the Rossiter, Percy& Donovan model (page 149 in the book) and explain how/if the models can give marketers any useful information about the should/could reach you and your target group. 2 Analysis of an advertisement You should yourself choose an advertisement (printed) as a base for your analysis. The advertisement should be analysed based on the following questions from chapters 2,3 and 4 in the book Consumer Behaviour. Question A: In chapter two we learn about the concepts exposure, attention and perception. We want you to explain, based on the advertisement a. the use and perception of colours b. ambiguity and participation In the analysis, you should connect to theoretical arguments in the book and comment on how efficient the marketer has used the concepts above in the advertisement. Be clear with your references! The answer should be about one A4-page (250-500 words) Question B: In chapter three the concepts learning and attitudes are described. The first part is about learning and how a marketer can secure that consumers remember the offer correctly. Learning is here connoted to perception. We want you to look at the advertisement and explain if it applies / or not a. b. c. classical conditioning (associationist learning) operant conditioning (instrumental learning) We also want to know your attitude to the advertisement and the product (good/service) being offered. Discussed from Katz functional approach to attitudes (p.114-115 in the book) Your answers should have a detailed explanation to your conclusions. We want to see clear connections to the course literature. But also, think about that You are a consumer and Your learning and Your attitude depends on earlier experiences of the product being presented. What is the right or wrong answer? The answer should be about one A4-page (250-500 words) Question C: In chapter 4 the concepts action and post-purchase behaviour are explained. Here we want you Compare the FCB-grid (page 148 in the book) and the Rossiter, Percy& Donovan model (page 149 in the book) and explain how/if the models can give marketers any useful information about the should/could reach you and your target group