Answered step by step
Verified Expert Solution
Question
1 Approved Answer
I need help with the financial analysis. This is for Ulta Beauty. One is the prediction analysis The other one is the 5 Year improvement
I need help with the financial analysis. This is for Ulta Beauty.
One is the prediction analysis
The other one is the 5 Year improvement for Sales, Market share, and Operating margin Percentages of sales
Ulta Beauty INC Executive summary USING ULTA'S CURRENT STATEMENTS FOR THE INFORMATION BELOW Document the total 5 year business improvement in Total 5 year improvement Sales: Market share: Operating profit margin Percentages of sales: Instructions for slide 4 This week, when thinking about your marketing plan, you should be working on your first year's income statement. This income statement should be prepared for each quarter of the year, and should include gross revenues, cost of goods sold, gross profit, operating expenses which include marketing expenses such as selling and advertising and any development expenses that could be incurred, and finally operating profit. It is not necessary to estimate taxes or show net profit. Your income statement need only refect the INCREMENTAL improvements in income that your marketing plan will contribute to your publicly traded firm. In other words, if your firm has an annual operating profit of $10,000,000.00 and your marketing plan will add $1,000,000 operating profit, you can show only the $1,000,000. The most important aspect of this part of your marketing plan is developing your forecast, so be sure to review the techniques for forecasting that were covered in Chapter 3. Financials Forecasting method used (Ch 3) Why chosen Projected Income Statement Base Year Sales Revenue COGS Gross Profit SG&A New marketing expenses New R&D expense Operating Income Qtr 1 Qtr 2 Qtr 3 Qtr 4 Full YearStep by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started