I need help with these questions Both Aldi and Lidl are active in the discounter segment of the retail market. Simultaneously, there are similarities and differences between the two firms.

a. Please, establish an international SWOT analysis for Aldi and Lidl. To simplify your analysis, focus in the home market of Germany and two foreign markets. (5 points- 2.5 points each matrix)

b. Ilustrate the similarities and differences of the two firms based on your SWOT analysis. (1 point)

2. Please, argue how far Aldis's and Lidl's internationalization pattern corresponds to Uppsala aproach of internationalization. (2 points)

3. Based on the case study, please argue the strategy of internationalization of Aldi and Lidl according to Porter. Do Aldi and Lidl follow a pure global strategy, a transnational or a multi-country strategy? (2 points) SOURCE Airbus - Managing the legacy of a complex international merger

Stefan Schmid