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mil 10 min. ref bucks new university book and journals reference Assignment Brief Academic Year 2020-21 Module code and title: MG412 Principles of Marketing Module leader: Faiz Amin Subhani Assignment No. and type: September 2020 Intake Assessment Coursework 1: weighting: Weighting 50% Individual report: The 4Ps/marketing mix. 1500 words. Submission time and date: Individual assignment submission on by 2pm via Target feedback | 3 Weeks after submission time and date: deadline Turnitin on Thursday 12th November 2020 Assignment task This assignment assesses your secondary research skills and your ability to follow the rules of academic writing. The topic is the 4Ps (product, price, place and promotion), which is also called the "marketing mix". You need to compare and contrast how effective the application of the 4Ps is for one pair of brands (NOT ALL OF THEM) from the list below: Brand A Brand B Haagen-Dazs ice-cream Ben and Jerry's ice-cream Lucozade Energy Red Bull energy drink Apple watch series 6 Fitbit Versa 2 Dove (deodorant for women) Sure (deodorant for women) Weetabix Kellogg's Coco Pops Bulldog moisturiser (for men ) L'Oreal Expert moisturiser (for men) BrewDog Beer Guinness Internal approval: Celosia Mendes 21st Sept 2020