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I need help with this assignment, from the case provided below. (please provide references where necessary). Amazon is now America's second-largest private employer. (Walmart is

I need help with this assignment, from the case provided below. (please provide references where necessary).

Amazon is now America's second-largest private employer. (Walmart is the largest.) It traffics more than a third of all retail products bought or sold online in the U.S.; it owns Whole Foods and helps arrange the shipment of items purchased across the Web, including on eBay and Etsy. Amazon's Web-services division powers vast portions of the Internet, from Netflix to the C.I.A.

However, severe charges of anti-consumerism, anti-competitiveness, market manipulation, employee and vendor exploitation have placed the company at the forefront of calls for better regulation or break-up of technology companies. More so than any company, Amazon appears to have built their profit maximization strategy around avoiding taxes at various levels. These issues have significant ethical consequences and welfare loss to society if left unchallenged.

The 2018 documentary by Frontline (linked below) have produced an inside look at how Amazon CEO Jeff Bezos built one of the largest and most influential economic forces in the world and the cost of Amazon's convenience.

Amazon Empire: The Rise and Reign of Jeff Bezos (full film) | FRONTLINE

https://www.youtube.com/watch?v=RVVfJVj5z8s&list=WL&index=8&t=0s

After viewing this expository piece, you are required to:

  1. Critically analyze the impact of Amazon's innovation and business practices on consumers, vendors, competitors, workers, ecommerce, and the communities (society). Your assessment is expected to consider both negative and positive impacts.
  2. In the wake of Facebook and Cambridge Analytica unauthorized mining of user/consumer bulk data, does AMAZON's use consumer and worker data to improve profitability and workplace efficiency present ethical challenges? Please discuss.
  3. In a free-market system where innovation and competition are rewarded through revenue and market share, should AMAZON be broken up? You are expected to provide arguments for and against.

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