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I need help with this Brand Analysis Report for the case attached (Slate Inc) It I o Maryland Creative Solutions Client Name: Slate, Inc. Industry:
I need help with this Brand Analysis Report for the case attached (Slate Inc)
It I o Maryland Creative Solutions Client Name: Slate, Inc. Industry: Cell Phones Competitors: 1. Samsung 2. Apple Product Line: Smart Phones Slate, Inc. has asked us to provide a brand analysis report on these two competing brands to inform Slate's decisions on the direction of its own branding strategy. Samsung is locked in a neverending smartphone battle with Apple, its biggest competitor. Some may argue that Samsung is winning, at least in terms of value for money. Unlike its Apple, Samsung has flooded the global market with a series of Galaxy phones from the dirtcheap to highend models (Spendelow, 2021}. In addition, Samsung has just expanded its smartphone lineup by highend foldable waterresistant phones that are built using cuttingedge hardware {Vazharoyn 2021). Apple has responded by introducing a new iPhone 13line of smart phones that have a faster processor, more storage, a larger battery, and a better camera (Holland. 2021)Step by Step Solution
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