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1 Having a career plan is important, though experts suggest keeping about their weaknesses. Why is it a bad idea simply to admit a an open mind about what you might want to do and where you weakness such as being late on deadlines, procrastinating, or dis- might want to work. Describe your "perfect" job after graduation. liking group work? Why does giving yourself a backhanded com- Then identify jobs that may lead to that "perfect" job in a few years. pliment (such as, "I'm so focused on the details that I often don't see 2 Creating a professional brand is critical to your job search. If you the big picture") come across as an insincere weakness? Why is it were to begin a job search today, what would your brand message important always to include a description of how you are address- be? What changes to your email address, signature block, voice ing the weakness? mail greeting, social media content, and communication habits 7 Employers' expectations about appropriate business attire may would you need to make to ensure that you appear professional? vary based on the industry. Why do you think people in financial Provide specific examples. management and legal professions often dress more formally than 3 Many employers list effective communication, collaboration, and people who work in computer and service-based industries? interpersonal skills as job requirements. How can you demon- 8 Two weeks after her interview with a small company in town, Cara strate these qualities in your social media content? Identify ex- has not heard from the employer. She sends a follow-up email amples of posts, tweets, pins, and other content or interaction that message, but a week later she still has not heard anything. She calls would provide specific evidence of your skills. and leaves a message, and a week later has still not received a reply. 4 Job candidates sometimes produce video resumes in order to She's very interested in the position, and the interviewer indicated stand out from competitors. What are the pros and cons of send- it might take a couple of weeks to make a decision. However, after ing a video resume to a potential employer? a month, Cara would at least like to know the status of her applica- tion. What advice would you give Cara? Explain why. 5 Assume you are interested in a job advertisement for an internship with a company near your college campus. The advertisement 9 Assume you spent the last four months of your senior year look- indicates the company accepts mailed and emailed applications. ing for the perfect job. You interviewed with dozens of companies; What are the advantages and disadvantages of mail versus email however, given the competitive job market, you haven't received for submitting your application materials? any offers. Today, suddenly, you receive two very good offers from two very good companies. The salary and compensation packages 6 When applicants do not adequately prepare for standard inter- are nearly identical, and the opportunities for advancement are view questions, they often provide ineffective answers to inquiries similar. Both jobs are in the same town where you currently live