Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

I need one good comment about my paper about something that you agree with there isn't any missing information I just need a comment about

I need one good comment about my paper about something that you agree with

there isn't any missing information I just need a comment about this paper if you agree with any of the things mentioned in this paper

1. I agreewith the hotel managerthat believes that their business is good for all three segments.Being available for a larger client base seems more profitable for me, and if they all have interestin staying in the hotel then why limit your business?In my mind the hotel would be able to build a relationship with medical partners regardless of which segment of traveler.With that being said, I can see the appeal of targeting the segment that is looking for relaxation, and the hotel could be targeting tourists and then market to them and reallocate resources to becoming a relaxation resort as opposed to just a hotel.

2. For the first strategy I think the communications would be a little more vague andmore spread out.You could postflyersat the hospital for those who are seeking more intensecare, put adsontvfor those searching for relaxation, and many other ways.They would state that the hotel is your one stop stay for anyone that is recovering or justtrying to get away and relax.For the second approach communications would be more direct, for instance the relaxation segment an ad would speak more to couples and wealthy people and you wouldwant to make the hotel look more luxurious.

3. If based in London, I would approach those countries that supply the most tourism.Based on my research, the United States, France andGermany are the countries with the most tourists going to London, so that is where I would start searching to develop relationships.This concept would be the samefor anywhere in the world, it should depend on where the consumers are coming from based on statistical analysis.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Marketing management

Authors: Philip Kotler, Kevin Lane Keller

14th Edition

9780273753360, 132102927, 273753363, 978-0132102926

More Books

Students also viewed these Marketing questions