Question
I need some help with revising my assessment to see numbered bolded sentences with correlating numbered questions. Problem of Practice The general problem is that
I need some help with revising my assessment to see numbered bolded sentences with correlating numbered questions.
Problem of Practice
The general problem is that retail organizations are losing to competitors with digital transformation, resulting in lower profitability and customer satisfaction (Dutta & Sandhane, 2022). This is because traditional retail strategies, such as brick-and-mortar stores, cannot keep up with the convenience and accessibility of digital services, such as online shopping, fast delivery, and mobile payments. This has resulted in customers favoring digital over traditional stores, leading to a decrease in sales and a decrease in customer satisfaction. In 2023, there are projected to be 80 million more digital buyers than in 2022a 3.1% year-over-year increase (Gaubys, 2023). Businesses risk falling behind their competitors if they fail to adapt to the ever-changing business environment (Matsunaga, 2021). Retail executives' specific challenges require practical knowledge to navigate the digital ecosystem and highlight the opportunities and challenges associated with digital transformation (Dutta & Sandhane, 2022). Executives struggle to hire the right employees, acquire new skills, and integrate new technologies into the business model (Ivani et al., 2019).
The specific problem is that organizations1 are not leveraging digital media platforms, such as social media, search engine optimization, and e-commerce, can be used to reach customers and grow businesses , causing them not a be competitive and not be able to meet the demands of customers who want to shop in more convenience platforms that fit their lifestyles2(Dutta & Sandhane, 2022). For example, businesses that do not have an online presence are at a disadvantage compared to businesses that do, as customers can easily compare prices and products online without having to visit multiple physical locations. Some statistics about companies with an online presence include that 36% of small-personal businesses are making sales online, 18% of local mobile searches convert to a sale within one day, companies with a blog experience 126% higher lead growth, and 29.7% of business conducted in the US is done online (Flynn, 2023).
1 All organizations?
2 This is still a very large problem, consider further narrowing
What does this cost a business? Specificity is needed.
Gap in Practice
The gap in practice is that retail executives (all?) need more practical knowledge to navigate the digital ecosystem and identify the opportunities and challenges associated with digital transformation. By leveraging digital tools, retail executives can better understand the competitive landscape, make more informed decisions, and maximize their potential for success. Digital transformation tasks necessitate ideation, intellectualization, decision-making, and negotiation. Teams utilize a variety of collaborative and interactive platforms and methods. The digital era has enabled businesses to improve the customer experience (Kudyba et al., 2020).As a result of this gap, executives need to understand the complexities of digital transformation better, incorporate customer-centered approaches into their strategies, and effectively manage the transition from traditional to digital businesses (Dutta & Sandhane, 2022; Fan et al., 2020). There needs to be more knowledge and skills among executives, particularly regarding how to navigate the digital ecosystem effectively, identify digital transformation opportunities, and address the challenges associated with digital transformation initiatives, as well as a need for strategies for managing digital transformation initiatives effectively (Cetindamar Kozanoglu & Abedin, 2021).
Among the implications for practice are the need to operationalize digital literacy at the organizational and individual levels of the organization and to make available to managers a tool for assessing the digital literacy of their employees (Cetindamar Kozanoglu & Abedin, 2021). Literature on innovation has emphasized the importance of employee participation in fostering innovation. Organizations must create a decision structure enabling employees to participate in organizational governance through institutionalized mechanisms such as workers' congress, board-level representatives, and labor unions. (Fan et al., 2020). However, empowering employees starts with leading the team through change and having them be adaptable, which will help them rally to bring change, like digital transformation in retail.
Purpose of the Project and Project Questions
This qualitative inquiry project aims to explore how a high-performing leader uses leadership skills, and captions, to adapt and use digital transformation in their favor to boost propitiation and generate a competitive advantage.This project examines how exemplary leadership skills can leverage digital transformation that drives retail change and 3identifies the best practices to be more profitable. As a result of this project, a systematic literature review will be undertaken to evaluate leaders' responses to digital transformation to achieve this objective. As a part of this review, I will examine the nexus between leadership, agility, and digital strategy to identify strategies for achieving effective digital transformation (AlNuaimi et al., 2022). This project analyzes the relationship between transformational leadership, customer satisfaction, and consensus in high-performing work systems (Weller et al., 2020) and how those skills can leveraged by digital transformation.
For this project, two primary questions need to be answered:
- 4What are retail executives' leadership qualities and perspectives regarding leveraging digital transformation successfully?
- 5What effective leadership strategies and motivations can be utilized to increase profitability and competitive advantage with digital transformation?
4Their attitudes, perspectives or motivations? Please align to the technique?
This should directly align with your problem and gap.
3This is more focused than your current gap. Is the gap now that some retail leaders need leadership skills, and captions, to adapt and use digital transformation in their favor to boost propitiation and generate a competitive advantage?
5Examining "qualities" and "strategies" do not align with the project technique provided.
Preliminary Terms and Definitions
Digital Transformation: "Digital transformation" refers to using digital technologies to harness and optimize business processes, cultures, and customer experiences to meet changing business and market demands (Dutta & Sandhane, 2022).
High-Performance Work System: A high-performance work system is an approach to employee management that emphasizes the quality of work and individual abilities (Weller et al., 2020).
Retail Transformation: A digital revolution transforms retail business models, techniques, and strategies to remain competitive by utilizing digital innovations to redesign traditional retail business models, practices, and strategies (Ivani et al., 2019).
Leadership Strategies: Executives use a method to manage a business and its employees to achieve company goals (Morgan, 2022).
Digital Literacy:To be more productive, workers need to have a high level of digital literacy and be able to interact with digital technologies efficiently, and as their digital literacy increases, they will be able to use digital technologies more effectively (Cetindamar Kozanoglu & Abedin, 2021).
Project Justification
The practice gap relating to digital transformation in the retail sector has been identified in this project. For retail executives to remain competitive, they must be able to navigate the digital ecosystem, identify digital transformation opportunities, and address digital transformation challenges related to leadership strategies (AlNuaimi et al., 2022). This project will examine how digital transformation drives retail transformation, identify best practices for implementing successful programs, and assess leaders' responses to digital change by conducting a systematic literature review. 7To determine strategies for effective digital transformation, I will examine the nexus between leadership, agility, and digital design (AlNuaimi et al., 2022).
Further, based on practitioners, leadership strategies for creating competitive advantages in digital environments must be evaluated (Henderikx & Stoffers, 2022; AlNuaimi et al., 2022). 8The project will examine the relationship between transformational leadership, customer satisfaction, and consensus within high-performance work systems (Weller et al., 2020; Dutta & Sandhane, 2022). It is necessary to conduct a study of this nature so that retail executives can gain the knowledge and understanding they need to manage digital transformation initiatives effectively.
7A connection to the need to fulfill a cited gap in practice is missing. Ultimately, the gap is the justification for why you need to complete the project, and vice versa.
8How can these two sources speak to what your project will examine?
Author Note: Reflection on Alignment
Retail organizations must catch up to competitors with digital transformation, resulting in lower profitability and customer satisfaction. This is due to traditional retail strategies not keeping up with the convenience and accessibility of digital services. Businesses must adapt to the ever-changing business environment to stay caught up to competitors. Executives need help to hire the right employees, acquire new skills, and integrate new technologies into the business model. Companies with an online presence are disadvantaged compared to those without an online presence, as customers can easily compare prices and products online without visiting multiple physical locations.
Retail executives need more practical knowledge to navigate the digital ecosystem and identify the opportunities and challenges of digital transformation. This qualitative inquiry project aims to explore how a high-performing leader uses leadership skills, and captions, to adapt and use digital transformation in their favor to boost propitiation and generate a competitive advantage. A systematic literature review will evaluate leaders' responses to digital transformation to achieve this objective. Two primary questions need to be answered: What are retail executives' leadership qualities and perspectives regarding leveraging digital transformation successfully? What effective leadership strategies and motivations can be utilized to increase profitability and competitive advantage with digital transformation? 9The proposal examines how leadership strategies and behaviors can influence digital retail transformation, ultimately boosting profitability and innovation to be more competitive.
9When you fulfill your gap in practice what will happen? How will your work fulfil it?
How will answering your project question (with the technique you have chosen) will support the concepts needed to fulfill the gap in practice (and therefore address the problem). What is the role of an applied framework?
References
- Anthony, J. (2023). Seventy-four Amazon statistics you must know: 2023 Market Share Analysis & Data. Financesonline.com. Retrieved March 30, 2023, from https://financesonline.com/amazon-statistics/.
- AlNuaimi, B. K., Kumar Singh, S., Ren, S., Budhwar, P., & Vorobyev, D. (2022). Mastering digital transformation: The nexus between leadership, agility, and digital strategy.Journal of Business Research,pp. 145, 636-648.https://doi.org/10.1016/j.jbusres.2022.03.038
- Cetindamar Kozanoglu, D., & Abedin, B. (2021). Understanding the role of employees in digital transformation: Conceptualization of digital literacy of employees as a multi-dimensional organizational affordance.Journal of Enterprise Information Management,34(6), 1649-1672.https://doi.org/10.1108/JEIM-01-2020-0010
- Dosik, D., Bhalla, V., & Bailey, A. (2020).A Lot Will ChangeSo Must Leadership.().[CP1]Boston: Boston Consulting Group Boston, MA. Retrieved from ProQuest Central http://library.capella.edu/login?qurl=https%3A%2F%2Fwww.proquest.com%2Freports%2Flot-will-change-so-must-leadership%2Fdocview%2F2492035069%2Fse-2%3Faccountid%3D27965.
- Dutta, S., & Sandhane, R. (2022). Digital transformation in Retail Industry.Cardiometry,(24), 859-866. https://doi.org/10.18137/cardiometry.2022.24.859866
- Fan, X.-L., Zhou, Y., Wang, C.-X., & Chang, X.-X. (2020). The Interactive Effect of Employee-Involved Governance and CEO Change-Oriented Leadership on Organizational Innovation: A Moderated Mediation Model.Group & Organization Management,45(3), 417-455. https://doi-org.library.capella.edu/10.1177/1059601119862896
- Flynn, J. (2023, March 1). Twenty incredible online business statistics [2023]. Zippia. Retrieved April 6, 2023, from https://www.zippia.com/advice/online-business-statistics/
- Gaubys, J. (2023). How many people will shop online in 2023? Oberlo. Retrieved April 6, 2023, from https://www.oberlo.com/statistics/how-many-people-shop-online#:~:text=This%20makes%20up%2033.3%25%20of,year%2Dover%2Dyear%20increase.
- Gurbaxani, V., & Dunkle, D. (2019). Gearing up for successful digital transformation.MIS Quarterly Executive, 18(3), 209-220. https://doi.org/10.17705/2msqe.00017. Executive,18(3), 6.
- Henderikx, M., & Stoffers, J. (2022). An Exploratory Literature Study into Digital Transformation and Leadership: Toward Future-Proof Middle Managers.Sustainability,14(2), 687. https://doi.org/10.3390/su14020687
- Ivani, L.,Vuki, V., &Spremi, M.(2019).Mastering the Digital Transformation Process: Business Practices and Lessons Learned.Technology Innovation Management Review, 9(2). 36-50. http://doi.org/10.22215/timreview/1217
- Kraus, S., Jones, P., Kailer, N., Weinmann, A., Chaparro-Banegas, N., & Roig-Tierno, N. (2021). Digital transformation: An overview of the current state of the art of research.SAGE Open,11(3), 215824402110475.https://doi.org/10.1177/21582440211047576
- Kudyba, S., Fjermestad, J., & Davenport, T. (2020). A research model for identifying factors that drive effective decision-making and the future of work. A research model for the future of work. Journal of Intellectual Capital,21(6), 835-851. https://doi.org/10.1108/JIC-05-2019-0130
- Matsunaga, M. (2021). Testing the theory of communication and uncertainty management in the context of digital transformation with transformational leadership as a moderator.International Journal of Business Communication (Thousand Oaks, Calif.), 232948842110239.https://doi.org/10.1177/23294884211023966
- Morgan, B. (2022). Fifty stats that prove the value of customer experience. Forbes. Retrieved from https://www.forbes.com/sites/blakemorgan/2019/09/24/50-stats-that-prove-the-value-of-customer-experience/?sh=3d5249e04ef2.
- Weller, I., S, J., Evanschitzky, H., & von Wangenheim, F. (2020). Transformational Leadership, High-Performance Work System Consensus, and Customer Satisfaction.Journal of Management,46(8), 1469-1497. https://doi-org.library.capella.edu/10.1177/0149206318817605
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