I need support with the analysis of APPLE, a large multinational organization within the global electronics market.

Main areas to be explored:

1) critical review of the macro-environment of APPLE, in regards to industry, competitors, and market.

2) Critical evaluation of APPLE capabilities and key resources with special emphasis on the company's sustainable competitive advantage and reflection on its intended vs. emergent strategy. 3) Reflection on APPLE leadership style and analysis on how the used leadership style helped or hindered the survival of the company during times of crises, like the COVID-19 crisis. 4) I need some insights helping me to identify what challenges APPLE is currently facing and will be facing in the future. Based in that refer examples of recommendations in regards to innovative reactive and proactive strategies that APPLE can for example use to survive and prosper taking in consideration present challenges - COVID and Global markets transactions future risks.