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Explain in detail all SEVEN types of brand elements of any car manufacturer as an example.
Explain in detail all SEVEN types of brand elements of any car manufacturer as an example.
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Branding is a critical aspect of marketing and car manufacturers invest heavily in creating strong brand elements to differentiate themselves in a competitive market These brand elements help establis...Get Instant Access to Expert-Tailored Solutions
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Mobile Communications
Authors: Jochen Schiller
2nd edition
978-0321123817, 321123816, 978-8131724262
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