I NEED THE SAME BUT WITH GREGGS AND STARBUCKS

COMPARISON OF BOTH ORGANISATION BASED ON BRANDING AND ADVERTISING Branding: With a corporate branding strategy Cafepod coffee pushes more products to the customer through sales, discount pricing. coupons and other various other methods. On the contrary Costa coffee is known for its premium quality of products. So the customers tend to get attracted to the company, Here the brand speaks for itself. Advertising: Cafepod coffee company uses mass market strategy channels like movie theater, television so a considerable amount of investment is spend on promotion. The company uses specific websites for online promotion. Whereas Costa coffee being a premium high value brand spends less investment in advertising. They rely on word to mouth advertising strategy. However, now in social media there is a considerable buzz for the brand. The company always favored its loyal customers and had a primary focus on them. PPS COSTA 10