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I need to add a section to this paper. And a slide to the powerpoint My section is to explain how each current asset and

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I need to add a section to this paper. And a slide to the powerpoint

My section is to explain how each current asset and liability account has affected cash management strategies.

image text in transcribed
Marriott Timeshare Expansion Team A: Working Capital Strategy By: Ryan Larsen, Reagan Jamison, Andrew Buckworth, Wanda Brown-Quill Revenue Management O A specific marketing focus may be the key to financial stability and steadily increasing profits. Although Marriott's 20% total revenue increase from $3,689 to $3,696, the additional $7 million in revenue only results in $200,000 additional net profit and actually reduces profit margin by almost 20%. O Marriott has to address whether the lower profit margin is acceptable in return for the absolute dollar increase in profits, as the lower margin may not offer a sufficient financial cushion to insure the company's continued viability to maintain the price increase per unit. Cuba Venture o December 17th 2014 - What Changed? o 10 Million + Visitors o Market Share Reference: Marriott International Reports Second Quarter 2015 Results BETHESDA, Md., July 29, 2015 /PRNewswire/ -http://investor.shareholder.com/mar/releasedetail.cfm?ReleaseI ID=924607 Marriott International believes in its product and brand enough to proceed with both East and West time share ventures in the United States. This investment will total $66M, $33M for each side, with the opportunity for over $100M in combined cash flows annually. We stepped out of the box on this expansion and will build these timeshare properties from the ground up. Marriott International's normal mode of operation is to acquire new properties and transform them into the Marriott International properties that customers are used to seeing. This was accomplished in the past with Starwood Hotels and Resorts and Delta Hotels and Resorts. These both were successful ventures too and our investments were much lower than $66M. However, these were turnkey operations which limited our ability to change certain items with the properties structure and set up. Ultimately this drove our decision to create the East and West timeshare properties from scratch. We wanted to see what type of revenue stream we could capitalize on if we created on our resort for once. Even if the East and West projects are successful, we at Marriott believe we have a sound business model in acquiring existing properties and turning them into our own. We reinvented over 17,000 rooms outside the US last year and made them ours. We plan to stay true to this model and continue expansion outside the US. Most families have visited the Disney's, Great Wolf Lodges', and Bush Gardens of the US and will crave new destinations moving forward. Travel abroad has become safer with the reduction of terrorism to a point where travel outside the US is becoming a reality once again. In regards to future, full property development, Marriott International is only considering Cuba as the next country of residency. Cuba and the US have again opened their boarders to one another and have begun to allow for travel between the neighboring countries for the first time since the trade embargo was declared 55 years ago. Since Cuba has been known as a communist country and not a wildly sought after destination, there are no resorts that we can acquire and turn into a true Marriott International Resort. However, we feel the money to be spent would be worth the investment as Cuba is expected to be one of the highest visited countries with an estimated 10 million Americans expected this year alone. In addition, the existing hotel accommodations are selling out 18 months in advance which leads us to believe there is an abundance of market share to be had.

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