Question
I need to check my work. Thanks! Julianne's of Appletown operates a high-end boutique in Appletown. The merchandise they sell are in three different product
I need to check my work. Thanks!
Julianne's of Appletown operates a high-end boutique in Appletown. The merchandise they sell are in three different product lines: Clothing, Shoes, and Purses/Handbags. During a recent fiscal year, Purses/Handbags has not been performing well. The owners are considering dropping this product line, although some of their key customers have stated that they appreciate the store carrying these items, resulting in the ability to match purses to outfits. Although you (a hired consultant) feel that this customer feedback is critical, the shop's owners, Julianne and her husband, Fred, only want to look at hard numbers. Julianne and Fred have asked you to analyze relevant costs and to make a recommendation for retaining or dropping this product line based on the numbers. |
As a starting point, you developed the following contribution margin income statement for the past quarter: |
Julianne's of Appletown | ||||||
Contribution Margin Income Statement | ||||||
For the Quarter Ending December 31, 20## | ||||||
Product Line | ||||||
TOTAL | Clothing | Shoes | Purses/Handbags | |||
Sales | $ 347,250 | $ 159,735 | $ 121,538 | $ 65,978 | ||
Variable Expenses | $ 158,172 | $ 63,894 | $ 54,692 | $ 39,587 | ||
Contribution Margin | $ 189,078 | $ 95,841 | $ 66,846 | $ 26,391 | ||
Fixed Expenses: | ||||||
Rent | relevant or irrelevant? | $ 60,000 | $ 40,000 | $ 10,000 | $ 10,000 | |
Salaries | relevant or irrelevant? | $ 58,275 | $ 19,425 | $ 19,425 | $ 19,425 | |
Advertising | relevant or irrelevant? | $ 24,092 | $ 11,082 | $ 8,432 | $ 4,577 | |
Utilities | relevant or irrelevant? | $ 8,475 | $ 3,899 | $ 2,966 | $ 1,610 | |
Depreciation--Fixtures | relevant or irrelevant? | $ 4,100 | $ 1,886 | $ 1,435 | $ 779 | |
Depreciation--Point of Sale System | relevant or irrelevant? | $ 875 | $ 403 | $ 306 | $ 166 | |
Insurance | relevant or irrelevant? | $ 4,000 | $ 1,840 | $ 1,400 | $ 760 | |
General Administrative | relevant or irrelevant? | $ 9,482 | $ 4,362 | $ 3,319 | $ 1,802 | |
Total Fixed Expenses | $ 169,299 | $ 82,896 | $ 47,283 | $ 39,120 | ||
Net Operating Income (Loss) | $ 19,779 | $ 12,945 | $ 19,562 | $ (12,729) |
Instructions:
Specify whether each fixed expense is relevant (avoidable) or irrelevant (unavoidable) by typing the correct response in the shaded cell next to that cell. And then determine whether or not the company should retain or drop the Purses/Handbags product line, and why.
Finally, make a recommendation to Julieanne and Fred regarding Purses/Handbags: should the product line be retained or dropped, and why? And support your answer with an illustration, like a contribution margin analysis or a new contribution margin income statement, that demonstrates the impact of dropping the product line.
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