I need to complete a strategic marketing plan for a rental company that offers cleaning services for their commercial clients. I need the following information to complete the project for my business.

Customer relationship management

Establish customer touchpoints and develop appropriate CRM events for customer acquisition, retention, and profitability insert or remove rows as needed

customer relationship management

CRM touchpoint	purpose & objective	data	potential data usage
example: customer profile information website	starts the account for visitors: name, geography, email, address (customer acquisition)	presale: geographic location, customer id, source of reference email address post-sales: address, product purchased quantity size	track new and returning customer accounts, total period by customer id, geographic sales data. can be used for loyalty rewards, retention, and targeted marketing

Part C

New target markets

determine any new markets for your strategy and describe how you will provide value to each market

Marketing Mix for New Target Markets

.products

.price

.distribution

.traditional promotion

.online promotion

marketing implementation

create the implementation for your marketing plan. describe how you will organize and implement the plan, such as whether it will be organized by market, geography, and who is responsible for marketing decisions

Marketing communication channels

evaluate the marketing communication channels you will use to reach selected audiences. Include internet and traditional communication channels to convey key messages. describe the advantages and disadvantages of each channel you select. insert or remove rows as needed.

marketing communication channels

channel	target market	advantages	disadvantages
example: direct mail	middle class residential	can include coupons	expense and low return rate for given product

strategic actions

develop specific activities required to implement the marketing plan. identify the person or role who will be responsible for each action, when it will be completed, and what standard or metric indicates that the activity is complete. insert or remove rows as needed

action	date for completion	person/role responsible	standard/metric
example: design flyer for direct mail	1/1/2022	J. Smith, graphic designer	approval by senior marketing team and legal

Monitoring

develop the measurement to identify how you know you have been successful for each strategic action. specify the measures to track performance against goals. identify standard reports from your online and traditional marketing efforts. insert or remove rows as needed

monitoring

example: direct mail flyer	1100 regional manager	western regional manager	500 new inquiries first month of campaign