I need to developed The Symbolic Frame for this company.The Symbolic Frame

Abstract

Larry is a Director of Strategic Accounts and Business Development at Newton, a manufacturing company that has been distributing packaged goods in a mass market for more than a hund red years. Recently, Larry has been asked to work with the company's CEO and a lead consultant to re-organize the company's infrastructure towards progress and innovation. The company's members are faced with the challenge of sudden changes and openly express their concerns on the successful launch of the operation and its newly formed team (Newton Innovation Team).

the company have hierarchical personal structure

The company has 133 years of operation.

the company does not have a clear vision

The director of the marketing department disagrees with making innovative changes in the organization

the company eliminate outside distraction and reduce friction.

the company are looking for:

new ideas ,shaking things up , being creative.

doing thing that the company (newton) has never done before

working of the machine the people:beyond that innovation means listening to what customers want and finding a way to make that happen.

the hierarchically structured company and turn it into an innovative fast, new ideas with consumer and customers.

They Realized that need a new vision for the future if they are to thrive

But they do not want lose their family culture.

they must become an innovative company from what they do to how they do it .

they need to have a new vision and culture based on innovation