I need to explore and report on current market conditions and outlook for Pepsi vs. Coca-Cola (Soft Drinks/Beverage/Snacks) to help make my final recommendations to sell, keep, or buy more stock.

Researching and developing an understanding of the company's current market conditions and outlook is critical for projecting long-term profitability and success, as well as the industry in which the organizations operate. Being confident it is an industry worthy of investment will be critical in assessing not only the company in which you're considering investing but also whether or not the industry itself has a sustainable and relevant future. (A good example of this would be Kodak film when everything was converting to digital photography. Based on projected industry movement, Kodak would not have been a good recommendation at the time, even though it was an extremely profitable company in its day.)

Explore and report on which current market and outlook need to be considered in order to make your choice for your stocks.

I'm stuck and I'm not sure what to do. Thank you for the help.