I need to get information of Apple Company

1. Situation Analysis: Presents relevant background on sales, costs, the market, competitors, and the various, forces in the macro environment.

Competitive Matrix: (include table comparison of top 3 competitors)

GDP Forecast over the next 6 months. (Some recommended sources are Wells Fargo, UCLA)

Product Offerings

Critical Issues

SWOT

2. Marketing Mix

Include the 4 Ps of Marketing: Price, Product, Distribution (Place),

Promotion. This section is very important. Apply concepts from relevant chapters from our text for this section.

3. Target Market: Defines who the product/service is designed for and what motivates them to buy; size of this buyer segment; and growth or decline estimates. (Use US Census Bureau and other sites).

Positioning statement

Strategies

Marketing Research

4.Controls: Outline of controls for monitoring and adjusting implementation of the plan.

Contingency Planning