Question
I need to write up a Persona for a Product Manager. For this week, I will need to answer the following about Customer Persona's: What
I need to write up a Persona for a Product Manager. For this week, I will need to answer the following about Customer Persona's:
- What are the proper steps to creating a Customer Persona?
- How can Customer Persona's be leveraged in Product Development?
- What are the Pros and Cons of Customer Persona's
- Can you see yourself using Customer Persona's in the future and why/how?
Please also provide sufficient references.
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Strategic Management Concepts And Cases Competitiveness And Globalization
Authors: Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson
13th Edition
0357033833, 978-0357033838
