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I need you to use newsletter format to format my paper. How Traditional Insurance Sales is disrupted by Online Technology Nearly, technological innovations and new
I need you to use newsletter format to format my paper.
How Traditional Insurance Sales is disrupted by Online Technology Nearly, technological innovations and new entrants affect or disrupt the traditional way of operation almost in every industry. The participants in these industries are forced to adapt to the changes and come up with means for survival. Over decades, insurance industry has not experienced the kind of pressure from outside errands and technological innovations that are currently facing. Below are various new entrants and technological innovations that have a larger impact on traditional sales insurance. To start with, the most outsider errant threating agents in the insurance industry is Google. The technology giants have previously caused disruptions in lots of industries to achieve its great success, talk of health, navigation, travel, email and now insurance. With its dominance of the search space, many people use it to search for best insurance companies, cheapest policy and steps to follow to acquire insurance information. As a way of eliminating this long steps and being used only as a search engine, Google has ventured into insurance business itself, launched as \"Google Compare\". Instead of a person using google to search for insurance companies or cheaper policies, Google will be there ready to provide the service more effectively and efficiently with a cheaper cost. With such in operation, no agent will be needed since everything will be provided online in a more clear and simple manner. Furthermore, Google has teamed up with different insurance companies of all sizes to help them in business writing and determination of individual risks. It also allows them to quickly search for the rates and compare the policies, \"Pound for pound,\" the work which was being done by agents. To manage all its large customer base and ensure that it provides insurance services of high quality, Google has come with different technological innovations; First is the Millennials Trust Google which was created to familiarize itself and elicit trust with the consumers. It is aimed at increasing the number of consumers who will prefer to purchase insurance cover from online providers other than traditional insurers. This was arrived at, after the research showed that consumers lack confidence in most insurance companies since they are not transparent in their operation. This creates an uneasy tension in the industry. Besides that, it is largely believed that most millennials trust Google with their information than they trust insurance firms. They share more confidential and private information with Google than they do with insurance companies. They also trust other consumers more. In response to this, Google has created a platform that compares feedbacks from the user hence promoting transparency which traditional insurance providers lack. This confirms that the survival of traditional insurance agent is highly endangered. Secondly Google has established a preferred Consumer Platform that enables consumers to find their preferred policy at a cheaper price. A group product manager of Google, Stephanie Cuthbertson recently reported that since its launch, Millions of people have used it to find quotes they prefer. Among those who obtained quotes using Google, half of them have confirmed that the policies were much cheaper than the policies in existence. An agent was only involved for the sake of consumers' peace of mind before purchasing the policy and not necessarily providing any advice to the consumer. This means that with time, consumers will be convinced and there will be no need of them speaking to an agent before the purchase. So what will be the work of an agent? Finally Google compare has partnered with global insurance industries such as CoverHound which is specialised in renters and homeowners insurance, Insurance Technologies Corporation and Comparenow. This points out clearly where google compare will be in next few years. It will also give Google compare an opportunity to interact with so many customers in different insurance companies identifying their specific needs. Eventually Google compare will be in the better position to provide all these insurance policies in the best manner ever that will leave insurance agents jobless. Another company that has start venturing in the insurance industry is Walmart. By the fact that it has entered into the partnership with AutoInsurance.com confirms that it has an interest in the insurance businesses. Auto Insurance has leased Walmart a space. This has given a supermarket a chance to interact with over 140 million individuals who visit the company weekly to do their shopping. This is also a threat to the insurance agents since Walmart with its financial stability and global interaction will provide these services in a modern way that will not require an agent to intervene in the process of selling policies. Beside new entrants in the insurance industries, innovative technologies are also contributing to the eradication of human agents in their companies. For instance, some insurance companies such as PolicyGenius and CoverHound have started providing online insurance. Online means doing away with mediators, represented by agents, Others like Comparenow don't use agents to get policy prices or fee ,rather they do it themselves immediately after the client has purchased the policy by sending traffic to insurer. Whichever the case, at the end of the day, Main Street agents are pressed by showing insurers prices side by side and automating the whole process. In his article, \"The Insurance Industry in 2015: Trends and Innovation,\" Parker Beauchamp outlines four major technological and innovative trends that have taken place in the insurance industry that are threatening the survival of traditional insurance agents. The innovations include; big data analysis programs, Mobile insurance, Re-Engineering Underwriting and Cloud/Client Computing. Under big Data analysis program, the new program is developed to improve efficiency in the insurances process by assessing fraudulent claims or improving on how one can fully meet customer needs and demand in response to environmental and economic changes. The program also consists of the evolving dashboard for data that compiles metrics from multiple locations into a visualized platform hence providing clients with all information they need. With such in practices, the services of insurance agents will no longer be needed. Another technological innovation is Mobile insurance. Most insurance have taken the advantage of the advancements that mobile phones have gone through. The insurance companies have offered mobile applications that make it easy for clients to access their accounts, make inquiry, obtain insurance quotations and claim any support. The technology has also enabled policyholders to connect directly to the insured via mobile phone. The two parties are able to exchange information directly. Finally, cloud/client computing defined as \"the practice of sharing a network or remote internet servers to store, manage and process information.\" Operating this way helps companies to optimize Innovation and Technology that will see them doing away with agents. Additionally, the technology enhances business preparations for everything from potential data loss disasters to growth of the product or service. Integrating the network means that insurers will be in a better position to get in touch with their clients or consumers directly. In simple terms, it means that the network integration eliminate an agent from the insurance company. Reference Beauchamp, P. (2015, February 18). The Insurance Industry in 2015: Trends and Innovation. Retrieved November 22, 2015, from http://www.inguard.com/blog/the-insurance-industry-in2015-trends-and-innovation. Graduate Project Disrupting Traditional Insurance Sales with Online Technology Description: After graduating from SDSU, you obtain a job with a large consulting firm. Periodically, the firm sends a newsletter to its clients to update them on a topic of current interest related to insurance. Lately, many industries have been reshaped by disrupters such as Netflix and Uber. This could also affect the insurance industry in the near future. While the traditional model of insurance distribution is through agents and brokers, consumers increasingly make their purchases from the Internet and it is likely that this will affect sales of insurance products as well. Your boss asks you to write a newsletter to inform your clients about developments related to purchasing insurance online. For example, you can take a consumer perspective and explain what options are currently available for them. You can point out websites that offer value and convenience for consumers. You can also caution against websites that are mere portal to generate leads for agents of traditional insurance companies. You can also take an industry perspective and describe technological innovations and new entrants that might disrupt traditional insurance sales. Format: Your newsletter must be 2 pages long (single space). It must be formatted as if it was a professional document send to clients Grading: 6 points will be given for the quality of the information and 2 points for the professionalism of the presentation. Deductions will be made for things such as typos, so please review your work carefully. Source of information: As a starting point in your research, you can read this recent article from the New York Times on \"Insurance via Internet is Squeezing Agents\" at the following link: http://www.nytimes.com/2015/01/19/technology/insurance-via-internet-is-squeezingagents.html?_r=0Step by Step Solution
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