I needed to read the case "The Volkswagen Group: Driving Big Business with Big Data" and answer the following questions.

1. What is the landscape of the global auto industry as presented in this case? How has the VW Group's position evolved over the years? Be specific and give examples from the case.

2. What is the VW Group's Strategy for 2018? Be specific and give examples from the case .

3. What is big data? What role can big data play in this strategy? Be specific and give examples from the case .

4. If you were the head of a business unit within the VW Group, how would you leverage big data to help the company achieve this strategy? You can choose any unit, such as any brand or function, to help you answer these questions. Be specific and give examples from the case .