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I only need help with number 2. Allegience Insurance Company's management is considering an advertising program that would require an initial expenditure of $198,600 and
I only need help with number 2.
Allegience Insurance Company's management is considering an advertising program that would require an initial expenditure of $198,600 and bring in additional sales over the next five years. The projected additional sales revenue in year 1 is $95,000, with associated expenses of $35,000. The additional sales revenue and expenses from the advertising program are projected to increase by 10 percent each year. Allegience's tax rate is 40 percent. (Hint: The $198,600 advertising cost is an expense.) Use Appendix A for your reference. (Use appropriate factor(s) from the tables provided.) Required: 1. Compute the payback period for the advertising program. 2. Calculate the advertising program's net present value, assuming an after-tax hurdle rate of 10 percent. (Round your intermediate and final answers to the nearest whole dollar.) years Payback period 2. Net present value # #* | Table TV Future Value and Present Value Tables EE a = = = = R ## # w W == 2 = # % * E, Ba # # R & # # = % ** | | # E | EStep by Step Solution
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