I ONLY NEED HELP WITH SECTIONS IX-XII PLEASE!!!

I ATTACHED THE REST OF MY PLAN FOR CONTEXT BUT I ONLY NEED HELP WITH SECTIONS IX-XII PLEASE!

Continue the development of your marketing plan by completing each of the Marketing Mix sections for your plan:

Section I: Executive Summary (from Marketing Plan I)

The idea proposed is to establish a coffee/bakery shop that caters to customers looking for a space to study, socialize, or spend time with friends and family. The unique aspect of this shop is its integration with a small boutique that offers clothing, accessories, and a few other items. Alternatively, the concept could be adapted into a thrift shop alongside the coffee/bakery shop. This idea capitalizes on the growing trend of combining coffee shops with retail spaces, as well as the increasing popularity of thrift shopping. The goal is to create a welcoming environment where customers can enjoy quality beverages and food while browsing through curated selections of clothing and other items. This executive summary introduces the concept of the business, highlighting its potential to attract a diverse customer base and capitalize on current consumer preferences. Further sections of the marketing plan will dive into the analysis of the current market situation, marketing objectives, strategies, action plans, and financial projections.

Section II: Define the Mission Statement (see page 37)

Our goal is to design a warm and friendly environment where visitors can enjoy fine coffee, pastries, and apparel. We aim to be a place where people go to unwind, interact, and shop. We think that a wide range of customers will be drawn to our distinctive blend of coffee shop and store.

Section III: Conduct a Situation Analysis (see pages 38-39)

Market growth may be seen in the coffee shop and boutique industry. A increasing number of people are interested in thrifting, and there is a need for venues where they can have coffee and pastries that are both handy and reasonably priced. Young adults and professionals searching for a place to unwind, mingle, and shop make up our target market.

SWOT Analysis

Strengths:

• Unique combination of coffee shop and boutique
• Convenient location
• High-quality products
• Friendly and welcoming atmosphere

Weaknesses:

• New business
• Limited financial resources
• Competition from other coffee shops and boutiques

Opportunities:

• Growing demand for coffee shops and boutiques
• Increasing popularity of thrift shopping
• Expansion into other markets

Threats:

• Economic downturn
• Changes in consumer preferences
• New competition

Section IV: Explain what your textbook refers to as your sustainable

competitive advantage (see page 31)

Our distinctive fusion of a coffee shop and a boutique gives us a long-term competitive edge. In addition to giving us a competitive advantage over other companies in the market, we think that this combination will appeal to a wide range of customers.

Section V: STP: Using various Segmentation variables, such as those presented in

Chapter 9, describe your Target Market and Market Position.

Segmentation Variables:

• Demographic: Age, gender, income, education, occupation
• Geographic: Location, neighborhood, city
• Psychographic: Lifestyle, personality, values

Target Market:

• Young adults and professionals
• Ages 18-35
• Income: $30,000-$75,000
• Education: College graduates
• Occupation: White-collar workers

Market Position:

We aim to be recognized as a premium, reasonably priced, and practical location to buy coffee, pastries, and apparel. We aim to be a place where people go to unwind, mingle, and shop.

Section VI: Product: This section should describe your product/service/business idea in detail (Chapters 11, 12, and 13)

Coffee, pastries, and apparel are the main components of our merchandise. Coffee beverages, baked goods, and apparel will all be available in a range of flavors. In order to make our clients feel comfortable and enjoy their stay at our business, we will also provide free Wi-Fi and inviting seats.

Section VII: Promotion: This section should discuss how you will use the elements of the Promotion Mix: Advertising, Social Media, Personal Selling, Sales Promotions, Public Relations/Publicity, Direct Marketing, etc. (Chapters 18, 19, 20, and 3).

To reach our intended audience, we'll employ a range of promotional strategies. Among these techniques are:

• Advertising: We'll run advertising online, in local publications, and in newspapers.
• Social media: We'll have a solid online presence on social media and utilize it to reach out to our target audience.
• Personal selling: We'll employ competent, amiable employees who can guide clients toward the ideal items.
• Sales promotions: In order to draw customers, we'll provide discounts, coupons, and other special deals.
• Public relations/Publicity: Using press releases, media attention, and word-of-mouth, we will create favorable publicity for our company.
• Direct marketing: We will send out email newsletters and direct mail pieces to our target market.

Section VIII: Promotion Creation: Create a promotion for your planned business, product, etc., based on the following traditional components:

(already have this section done just cant post it)

NEED HELP WITH SECTIONS IX-XII PLEASE WHICH IS BELOW THIS

Section IX: Distribution Channel (Place): This section should describe your selected channel(s) of distribution and the reasons why (ex: retail, e-commerce, catalog, etc.) Include the location/site where customers will actually purchase your product. (Chapters 16 and 17) Describing your place of sale depends on your product/business:

1. For retailers, include the location (ex: city), site (ex: address), the exterior (ex: signage, appearance, theme), and the interior (layout, theme, atmospherics, etc.)
2. For those distributing products through other retailers, include which retailers would be utilized, then focus on enhancing the point of sale via POPs, package enhancements, shelf takers, etc.
3. For those selling industrial/business (B2B) products/services via personal selling, include prospects and sales presentation details, including each of the five steps outlined in Chapter 20, p. 613-621.
4. For those selling through websites or other digital channels, include strategies for gaining maximum exposure. In addition, focus on page layouts, pics, theme, colors, motion, content, links, etc.

Section X: Price: This section should present actual prices here. In addition, explain what pricing strategies you use and why. Include any discounts you plan to grant your customers (Chapters 14 and 15).

Section XI: Marketing/ & Financial Objective(s): Provide both marketing and financial objectives. Objectives are short specific statements of intent that should be quantified and include a due date/timeline. Examples:

1. Financial Objectives include actual dollar amounts:

ex: To generate $10,000 in sales revenue by August 1, 2023.

2. Marketing Objectives include non-financial intentions:

ex: To have 1,000 Facebook followers by June 1, 2023.

Section XII: Projected Income Statement for First Six Months of operation: This statement should list revenues projected less itemized projected expenses. A separate column should be provided for each of the six first months. (see example attached) (Note: a lack of profitability will not be a problem, but a lack of reality will be)

Sample Income Statement

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

Revenue: $500 $750 $3000 $5000 $7000 $10000

Less

Expenses:

Rent: $1200 $1200 $1200 $1200 $1200 $ 1200

Wages: 1000 1500 2500 2500 2500 3000

Promotions: 2000 2000 1000 1000 1000 1000

Utilities: 700 700 700 700 700 700

Insurance: 500 500 500 500 500 500

Misc.: 250 250 250 250 250 250

Total

Expenses: 5650 6150 6150 6150 6150 6650

Net

Inc/Loss: (5150) (5400) (3150) (1150) 850 3350