I really enjoyed reading about the challenges and triumphs you experienced while developing your marketing plan. I agree with your point regarding the extensive research that will need to be carried out to keep the company competitive. Especially with technology constantly evolving over time. Staying ahead of technological advancements while maintaining current market trends will be especially challenging. How would you approach this challenge to ensure the company is set up for success? You make a compelling point by stating "Kodak is a well-known brand". This is true, despite the generational shift and other struggles encountered by the company - why do you think that is? Do you think this is something that the company can sustain over time?\