I recently became the Chief Financial Officer of Bhawan & Company, a company that provides catering services to the public sector. Your previous employer was Asama & Company, where as CFO you had the opportunity to work in areas related to financial accounting, procurement, contracts and bids. One of the major contracts of Bhawan & Company is with Asama & Company. The contract is now under renewal and Bhawan & Company is preparing a competitive bid for this contract. You have been asked to lead the team responsible for bidding for this contract. You further suspect that your knowledge and experience of Asama & Company were viewed as valid reasons for appointing you to this position at Bhawan & Company. You don't want to let your new employer down. The loss of such a large contract will have a significant impact on the financial performance of Bhawan & Company and the performance related bonus scheme of the management.

a) Determine the ethical issues related to the professional code of ethics in this case

And explain how they are connected? b) How will you manage the situation?