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? _ _ _ _ _ _ _ i s t h e p r o c e s s o f c o l
? _ _ _ _ _ _ _ ist h e p r o c e s s ofc o l l e c t i n g , a n a l y z i n g , a n d i n t e r p r e t i n g d a t a a b o u t c u s t o m e r s , c o m p e t i t o r s , a n d t h e businesse n v i r o n m e n t ino r d e r toi m p r o v e m a r k e t i n g e f f e c t i v e n e s s . R e v e r s e e n g i n e e r i n g R e s e a r c h d e s i g n S y n d i c a t e d r e s e a r c h M a r k e t r e s e a r c h
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