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? _ _ _ _ _ _ i s a t a c t i c i n w h
is a t a c t i c in w h i c h a f i r m d e l i b e r a t e l y p r i c e s a p r o d u c t a b o v e t h e p r i c e s s e t f o r c o m p e t i n g p r o d u c t s to c a p t u r e t h o s e c u s t o m e r s w h o a l w a y s s h o p f o r t h e b e s t or f o r w h o m p r i c e d o e s n o t m a t t e r .
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Purchasing and Supply Chain Management
Authors: W.C Benton
3rd edition
78024110, 978-0078117091, 78117097, 978-0078024115
