i s a n a t t e m p t t o i n c i t e p u b l i c i t y a n d p u b l i c e x c i t e m e n t s u r r o u n d i n g a p r o d u c t t h r o u g h a c r e a t i v e e v e n t w h i l e i s a s t r a t e g y t o g e t c o n s u m e r s t o s h a r e a m a r k e t e r s m e s s a g e a P e r s o n a l s e l l i n g w o r d of m o u t h c o m m u n i c a t i o n b B u z z m a r k e t i n g w o r d of m o u t h c o m m u n i c a t i o n c V i r a l m a r k e t i n g b u z z m a r k e t i n g d W o r d of m o u t h c o m m u n i c a t i o n v i r a l m a r k e t i n g e B u z z m a r k e t i n g v i r a l m a r k e t i n g

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? _ _ _ i s a n a t t e m p t t o i n c i t e p u

?___isanattempttoincitepublicityandpublicexcitementsurroundingaproductthroughacreativeeventwhile______isastrategytogetconsumerstoshareamarketersmessage.

Personalselling;word-of-mouthcommunication

Buzzmarketing;word-of-mouthcommunication

Viralmarketing;buzzmarketing

Word-of-mouthcommunication;viralmarketing

Buzzmarketing;viralmarketing

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