I think the three most important segments variables for this example would be lifestyle and interest (psychographics) and the income (demographic) of the consumer. The lifestyle of the consumer has to allow the consumption of pizza whether that be through their diet or allergies. Interest also can tie in with lifestyle. The consumer has to like pizza and have the curiosity or want to try this specific pizza product. The most important of the three is income. If a consumer does not have the disposable income to spend on this product that is sitting at or above market value, the consumer might deem the product to expensive and opt for more traditional routes/businesses. The two market segments I would make for this product would be called the Quick & Easy Dinner and the College Goer. The consumers belonging to the Quicl & Easy Dinner segments are consumers that might have a family or just a busier lifestyle. They mostly get home later and often forget about dinner until the last moment. They are ok with spending a little more if that means getting their food as quick as possible and prefer not to leave their home to get the take