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I want accurate answers with proper explanation... 1.) Business marketers must develop different scenarios (best, worst) and try to anticipate how competitors will react on

I want accurate answers with proper explanation...

1.) Business marketers must develop different scenarios (best, worst) and try to anticipate how competitors will react on each scenario.

a) True

b) False

2.) The most secure way to have a successful new product development is for the new product to be the most similar possible to the market leader.

a) True

b) False

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