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How a marketing manager encourages growth through sales promotions of the product.

I want to talk about such a smartwatch item that is now popular among consumers who are fitness enthusiasts who want to track their wellness and wear them as a fashion statement.

There are many brands, but the Samsung company's galaxy watch is one where I would recommend that the marketing director for this item stimulate the development of this item by using personal selling where when the product is launched, we can see on its website and other online shopping sites that galaxy watch gets a half-price discount if you purchase it with the latest galaxy phone so that customers are attracted to this product.

The similarities and differences between advertising and sales promotions for the product

The similarities between advertising and sales promotionare that the marketing manager wants to raise customer knowledge of the new Galaxy Watch,

Marketing communications, such as advertising and sales promotion, are comparable in that they both entail communicating information about a company's products and services. The messages that a .organisational may include information about features, benefits, pricing, and other product or service characteristics.

While advertising provides a cause to buy the product, sales promotion provides a temporary incentive to buy. Sales promotions frequently attract brand splitters (those who are not brand loyal) who are primarily seeking a good deal.

The differencesare that advertising is a component of sales promotion. Consequently, advertising can be defined as an act of product promotion in addition to the action of advertising.

Advertising is made to establish brand image and improve sales, while promotion is made to drive short-term sales results.

Advertising is utilized to establish a brand's image and improve sales, while the promotion is intended to boost immediate sales. Thus, advertising is a component of promotion, whereas promotion is the marketing mix's variable. While advertising has a long-term effect, promotion has a more immediate effect.

For example, sales promotions are only active for a limited period, whereas advertising, such as advertisements and campaigns, are active for a more extended amount of time.

What benefits and challenges

The benefit of advertisingis that clients will be more aware of the galaxy watch due to the advertisement. In addition, it contributes to the ability to compete for a more extended amount of time.

It improves the company's reputation, but the downside is that it might raise the cost of doing business.

The benefit of direct marketing is that it tends to increase the sales of a product, but when customers receive new offers on a galaxy watch, they choose to purchase it within a short period.

Free copies, gifts, price reductions, and other concrete benefits are made available to both the dealerships and the consumers due to this arrangement.

Some sales promotional activities can provide consumers with opportunities to learn new information.

The disadvantageof direct marketing is that it can be an expensive method for a company to use. Products can run out of stock, causing customers to become dissatisfied because their needs were not met.

Sales promotion cannot generate results on its own. It can only serve as a supplement to advertising and personal selling, both critical to a business's success.

Sales promotion is a one-time event. As a result, it cannot be used continually. Instead, the marketer must choose the most effective sales promotion instrument and implement it properly.

Another disadvantage of sales promotion is that competitors tend to utilize the same form of direct marketing simultaneously.

REFERENCE

Buil, I., De Chernatony, L., & Martnez, E. (2013). Examining the role of advertising and sales promotions in brand equity creation. Journal of business research, 66(1), 115-122.

Erdem, T., & Sun, B. (2002). An empirical investigation of the spillover effects of advertising and sales promotions in umbrella branding. Journal of Marketing Research, 39(4), 408-420.

Pauwels, K., Silva-Risso, J., Srinivasan, S., & Hanssens, D. M. (2018). New products, sales promotions, and firm value: The case of the automobile industry. In LONG-TERM IMPACT OF MARKETING: A Compendium (pp. 287-324).