I want to make sure I am on the right track in calculating the CLV. Customer Lifetime Value? Thanks!

info:

Revenues (per year)

oAnnual card fee

oInterchange fee (Chase gets 1.5% on a customer's annual spend)

oInterest revenue 20.5%.

Acquisition costs

o I assumed $250.

o I assumed these redemptions only cost them a penny a point ($.01).

Annual cost

oHere I assumed that they earned an average of 1.25 points per dollar spent.

Net income 9.7 billion

Additional assumptions:

*discount rate (interest = 5%)

*Retention rate - assuming 75%

Is there any other information you specifically need?