I want to use my own company, Holistic Health, Gym, and Nutrition. Need guidance on how to start this paper. I am using https://www.godaddy.com/garage/10-tips-for-starting-a-health-and-wellness-center/ as a reference. Below is the format of my marketing plan paper.

Table of Contents

• Use the headings show in this example as your table of contents.

Introduction to Organization and Product/Service and Microenvironment

• Background and explanation including the one or two products/services you are focusing on
• Include main actors in the microenvironment (incorporate relevant aspects of Dropbox 2 into this part; see Chapter 3).
• Include a discussion of the main forces in the macroenvironment (incorporate relevant aspects of Dropbox 2 into this part; see Chapter 3).

Basic Marketing Research

• What marketing research does the organization plan (incorporate relevant aspects of Dropbox 2 into this part)?

SWOT Analysis

• Strengths, Weaknesses, Opportunities, Threats - a chart format is OK for this section - see SWOT section in the Sample Marketing Plan in the etext.

Competitive Analysis

• See the Competitive Review section in the Sample Marketing Plan in the etext.

Marketing Objectives

• Be specific, preferably measurable objectives, explain - see Objectives and Issues section in the Sample Marketing Plan in the etext.

Positioning, Target Market and Segmentation

• Positioning statement or improve upon the one the organization currently has (this can be a short phrase or one-liner - see page 204 of the etext under "Differentiation and Positioning" for examples).What is the segment and who is the target market? A small chart similar to Table A1.1 in the Sample Marketing Plan in the etext.

Marketing Mix Strategies

Describe strategies for all 4 P's of marketing, or how to improve what a company is currently doing; See Marketing Strategy section in the Sample Marketing Plan in etext but describe these in further detail with full analysis for eachseparately- this may be your largest section of the report.

• Product
• Price
• Place
• Promotion and Integrated Marketing Communication (also incorporate Dropbox 5 into this area)

Ethical, Legal and Privacy Considerations

• What ethical and legal issues present themselves?Consider any of these as relevant and describe how you would address these.

Conclusion

Appendix (optional)

• Include any data and graphs or web printouts that are relevant but are too large to fit within the text of the report. This is an optional section.