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(i) Wedding gift,(ii)car,(iii)microwave oven, (iv) smartcasualattire,and (v)adopting a pet. Howimportantarereferencegroupstothepurchaseoftheabove-mentionedproductsor activities? Wouldtheir influencealsoaffect the brand or model?Why or whynot? Wouldtheir influence be normativeor comparative?Explain.
- (i) Wedding gift,(ii)car,(iii)microwave oven, (iv) smartcasualattire,and (v)adopting a pet.
- Howimportantarereferencegroupstothepurchaseoftheabove-mentionedproductsor activities?
- Wouldtheir influencealsoaffect the brand or model?Why or whynot?
- Wouldtheir influence be normativeor comparative?Explain.
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Managerial Economics
Authors: William F. Samuelson, Stephen G. Marks
8th edition
1118808940, 978-1119025900, 1119025907, 978-1119025924, 978-1118808948
