I. What is PepsiCo's corporate strategy? Briefly identify the business strategies that PepsiCo is using in each 2. What is your assessment of the long-term attractiveness of the industries represented in PepsiCo's business 3. What is your assessment of the competitive strength of PepsiCo's different business units? of its consumer business segments in 2014 portfolio? 4. What does a 9-cell industry attractiveness/business strength matrix displaying PepsiCo's business units look 5. Docs PepsiCo's portfolio exhibit good strategic fit? What valuc-chain match-ups do you sce? What 6. Docs PepsiCo's portfolio exhibit good resource fit? What are the cash flow characteristics of each of 7. Based on the preceding analysis, what is your overall evaluation of PepsiCo's business portfolio in 2014? Does 8. What strategic actions should Indra Nooyi take to sustain the corporation's impressive financial and market like? opportunities for skills transfer, cost sharing, or brand sharing do you see? PepsiCo's four segments? Which businesses are the strongest contributors to PepsiCo's free cash flows? the portfolio provide the company's shareholders with an opportunity for above-average market retums? performance? Should its free cash flows be used to fund additional share repurchase plans, pay higher dividends, make acquisitions, expand internationally, or for other purposes? What other strategic actions should be pursued by corporate level management