Question
i. Why do you think McDonald failed in the Philippines? (2 marks) ii. How did Jollibee beat a huge corporation like McDonald's in the Philippines?
i. Why do you think McDonald failed in the Philippines? (2 marks)
ii. How did Jollibee beat a huge corporation like McDonald's in the Philippines? Give 3 answers to Jollibee strategies used. (6 marks)
iii. When Jollibee decided to internationalize or ventured into their market in United State, they were only able to serve their customer that familiar with their brand. Justify how Jollibee is able to compete back in the US with the other giant company by relating your explanation to 4 elements of the CAGE Distance Framework. (8 marks)
Step by Step Solution
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Step: 1
i McDonalds faced challenges in the Philippines due to several reasons One significant factor could be its failure to fully adapt to the local tastes and preferences McDonalds is known for its standar...
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Entrepreneurship Successfully Launching New Ventures
Authors: Bruce R. Barringer, R. Duane Ireland
4th Edition
0132555522, 978-0132555524
