I will not accept wrong answers

In the ever more competitive tourism marketplace, destinations from resorts to countries are increasingly adopting branding techniques in an effort to craft and differentiate an identity which emphasises the uniqueness of their product. This paper briefly discusses the role of branding in destination marketing and evaluates whether destinations can indeed be brandedasother goods and services.Itsuggests that destinations seeking to brand themselves face three unique constraints a lack of control over the total marketing mix, their relatively limited budgets, and often, over-arching political considerations. In such circumstances, some destinations are adopting strategies whose main goal could be described as the creation of brand saliency the development of an emotional relationship with the consumer through highly choreographed and focused communications campaigns. To explore this strategy which we term 'spiritual marketing' the paper discusses a case study, evaluating how one destination is currently trying to brand itself, particularly in its prime overseas market of the USA. The paper concludes by arguing that such a targeted, multi-agency 'mood marketing' initiative is an effective and efficient way to overcome some of the problems facing destination marketers.

additional questions

Question 11

What is the ideal management for scorpion bite?

Question 12

In acute anaphylaxis, you recommend IM adrenaline (epinephrine).

Surely in such an acute situation intravenous adrenaline would

be better?

Question 13

Why should patients avoid grapefruit juice if they are taking

terfenadine?

Question 14

Many older drug therapies, e.g. penicillin in streptococcal sore throat,

have never been submitted to rigorous trials such as a randomized

controlled trial (RCT). Do you think they should be?

Question 15

Please explain why some drugs are teratogenic in the first trimester and

some in the second?

Question 16

What is the difference between compliance and concordance?

Question 17

The rates of paracetamol (acetaminophen) self-poisoning have decreased

in the UK. Why is this?

Question 18

Is N-acetylcysteine of any use in a case of paracetamol overdosage taken

16 hours previously?

Question 19

What is meant by primary end point and secondary end point?

Question 20

Can chronic exposure to organophosphorus compounds (in farmers)

cause axonal radiculoneuropathy persisting for years? Is this disease

reversible? 16