I will only accept if all answers are correct and detailed plus the question is urgent please.

Marketing case study, In 2002, the leading Indian telecommunications company, Bharti Cellular Limited (Bharti) signed the famous cricket player Saurav Ganguly and leading movie stars, Madhavan and Kareena Kapoor as endorsers for its brand, Airtel Magic (pre-paid cellular card). Its objective was to create the highest recall for Magic in the pre-paid cellular telephony segment by cashing in on the two biggest passions of India - movies and cricket. Bharti also changed the tagline for Magic from 'You Can Do Magic' to 'Magic Hai To Mumkin Hai' (If there is Magic, it's possible).

The move attracted considerable media attention, as it was unusual for a company to spend so lavishly to promote a single brand. In October 2002, Bharti launched a television commercial (TVC), featuring Shah Rukh Khan (leading actor, already endorsing Magic since a couple of years) and Kareena Kapoor. The TVC, developed by one of India's leading advertising agencies, Percept Advertising, was the first of the series of four TVCs for Magic's new campaign. According to Bharti, the TVCs aimed at attracting young adults in SEC B and C categories of the Indian market.

191 1. How often is leprosy a cause of mononeuritis multiplex? 2. How often is diabetes mellitus a cause of mononeuritis multiplex?

192 What is the expected response of straight leg-raising if the meningeal stretch test is positive? Is it back pain, pain in the sciatic distribution, or limitation in the range of leg-raising?

193 1. Does radiculopathy due to systemic disease produce positive meningeal stretch signs or are these limited to radiculopathy as a result of disc prolapse? 2. Where no cause is found for radiculopathy, is steroid treatment indicated?

194 What are the most common causes of radiculopathy?

195 1. Does the absence of a positive straight leg-raising test exclude radiculopathy?

2. Can radiculopathy be diagnosed by meningeal stretch tests or is it diagnosed electrophysiologically?

196 Why does ascending paralysis occur in the Guillain-Barr syndrome?

197 Is systemic steroid therapy indicated in cases of carpal tunnel syndrome not responsive to conservative measures?

198 Is there a role for acetazolamide in the treatment of carpal tunnel syndrome? What is the dose? How can paraesthesia induced by the drug be overcome?

199 Can an MRI scan of the cervical spine detect cervical rib or does this merit an individual scan?

200 Please explain the mechanism by which cervical spondylosis causes acroparaesthesia without proximal sensory affection. Does this happen by compromising the blood supply?