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Type: Report Weight: 30% Due Date: Sunday Week 9 Due Time: 11.55pm Word Limit: 1500 Words (-/+10%) Submission approach: Report to be uploaded to Turnitin As this unit uses Turnitin: Students who fail to use Turnitin will be awarded a fail grade for the assessment. Academic Tasks failing to meet the requirements for academic honesty will incur Integrity: penalties as outlined in the ACPE Academic Integrity Policy and Procedure. NB: Academic honesty is not solely judged on the percentage of the total matches identified by Turnitin. Instead academics look at the sources; referencing; and anomalies. Unit outcomes assessed: 1. Articulate and analyse the principles of sports marketing in the Australian environment 2. Evaluate the components required for successful and strategic sport marketing 3. Demonstrate practical applications of the theoretical components of sports marketing 4. Describe consumer behaviour and practices and their impact on the sports industry 5. Describe the principles of marketing Task Description: The Football Federation of Australia (FFA) has agreed to host an international team's tournament in 2019 which will include teams from the English Premier League, the Bundesliga (Germany), Serie A (Italy) and La Liga (Spain). Teams that have agreed to participate are:\fRoma Serie A The event will be held on Friday 12 July 2021 to Sunday 28 July 2021 with games in Sydney (ANZ Stadium), Melbourne (MCG), Brisbane (Suncorp Stadium) and Perth (Optus Stadium). This event will be the first of its kind in Australia and the FFA is looking to maximise its marketing opportunities in this space to ensure a total sell out of the event with fans and sponsors. You have been asked to develop a marketing campaign, that the FFA will then implement as part of the promotion of the new tournament. Remember: Marketing campaigns do not include all marketing efforts. In fact, the word 'campaign' refers to a connected series of operations designed to bring about a particular result. In groups focus on how you wish to build awareness of the tournament, the approach that you will use and the success that your campaign will aim to have. In writing and presenting your report, it needs to be both persuasive and aimed at the target audience. In your assessment make sure that you clearly: Articulate the Goal(s) for Your Marketing Campaign . Identify your target audience(s) . Determine Your Marketing Campaign Creative Concept