I work for a company that manufactures tires for tracks and farm tractors. The company has now financial difficulties, since its mining tracks line of business is thriving, its farm tractors tire business is not profitable.

The company CEO, in a decision passed and approved by the board, has decided to create a new line of business for regular car tires, in substitution of the failing farm tractors line. You are managing the project that will implement the changes, which involve deep changes in many aspects of the company: production, engineering, marketing, finance, human resources, sales, etc. Given the deep impact of the project and the potential to affect employees and local distributors as well as suppliers, your project is being closely followed by unions, local politicians, and media.

You are conscious of the implications of your project and want to ensure that all the stakeholders of your project are well managed. Prepare a stakeholders analysis following the framework provided below and share it with us in this forum 

High Influence, Low Interest These stakeholders are highly influential but they don't have a lot of interest, nor are they actively engaged in your project. Consider their objectives and keep them satisfied to ensure they remain strong advocates. Getting them off side poses a risk. Examples: Regulators (eg. EPA, FDA, Tax) Administrators (ie. with discretion over budgets) Monitor Low Influence, Low Interest These stakeholders sit on the periphery of the project. They are neither interested or have much influence. Monitor their activity from time to time to stay on top of their involvement. Their relevance may change over time. Communicate to keep them informed and encourage their interest. Examples: Support/Complementary Services High Influence, High Interest These are your key stakeholders. They have a lot of influence and a strong interest in the outcomes. Manage these stakeholders well to build strong relationships and ensure you retain their support. involve them in decisions and engage regularly. Examples: Trade Unions Politicians and senior officials Investors Senior Management Project Sponsors Inform Low Influence, High Interest These stakeholders have a strong interest in your project but very little power to influence it. Anticipate their needs and keep these stakeholders informed to ensure their continued support. Consult on their area of interest and use their input to improve your chances of success. Examples: End users of a program or product Members of the community Community Action groups Media outlets