I worrld try to articulate about the trap of success of jet airways which is premium airlines of India. It was started in 1994 as a first premium airlines= It was a single airline who was offering this seryice due to that it was at peak in the market as highest profit making corrrpany in aviation sector. But after 2010 slowly new players started to come in the market of premium airlines from low cost carrier= JET airways did not focused on new strategy and customer needs during that time: They were totally unaware about that how new companies were slowly capturing the market. They were not late till 2:313, but then they realized they were loosing customers on hot routes. Hence= downfall of jet airways has started and slowly they become hank corrupt in the year 2021 due to lack of new strategics= new policy and not tracking market progress on regular irrteryal